An overview of this role

As the Senior People Communications & Engagement Strategist, you will help GitLab team members stay informed, connected, and inspired by planning and executing clear, thoughtful internal communications across our global, all-remote workforce. You’ll own and maintain an internal editorial calendar spanning key channels like our company-wide newsletter, manager updates, executive videos, and other formats so the right people get the right information at the right time. You’ll partner closely with People Group program owners, cross-functional teams, and subject matter experts to shape communication and engagement initiatives that support change management, amplify company goals, and reflect GitLab’s mission, culture, and values. You’ll use your written and visual storytelling skills to surface team member stories, listen for feedback and themes, and turn insights into actions that strengthen inclusion, belonging, and the overall team member experience in your first year and beyond.

Some examples of our projects:

• Annual engagement survey communications, and team member storytelling
• Values awards, GiveLab, and company-wide culture and recognition campaigns

What You’ll Do

• Develop and execute proactive internal communication initiatives, programs, and events that keep GitLab team members informed, connected, and engaged, as measured by engagement survey results, participation rates, and internal channel analytics
• Own and maintain the internal editorial calendar and project tracker across channels such as the company-wide newsletter, manager communications, executive videos, and other formats, ensuring on-time delivery and a consistent cadence across channels as tracked in project plans and channel metrics
• Partner with People Group program owners, cross-functional teams, and subject matter experts to design and deliver clear, empathetic communication strategies for key initiatives and announcements, resulting in timely, high-quality communications that improve understanding and adoption of People Group initiatives as reflected in feedback and engagement scores
• Plan and run communication and engagement campaigns for programs like the annual engagement survey, values awards, and GiveLab to foster culture and strengthen connection to GitLab, driving year-over-year increases in engagement survey participation, recognition nominations, and campaign interaction rates
• Create written and visual content that brings team member stories to life and highlights company goals, values, and achievements across our global, all-remote workforce, optimizing content based on performance metrics such as open rates, click-through rates, and views
• Monitor feedback and sentiment from team members to identify communication needs, surface themes, and recommend data-informed improvements to the team member experience, using tools such as engagement surveys, pulse checks, and feedback channels to quantify impact over time
• Coordinate timelines, approvals, and delivery for multiple concurrent communications, ensuring consistency of message, tone, and brand across all internal channels, and meeting agreed service-level expectations for response times, review cycles, and on-time launches
• Model and reinforce GitLab’s mission, culture, and values in all communication and engagement efforts, helping leaders and stakeholders communicate with clarity and transparency, and contributing to improved perceptions of communication, culture, inclusion, and belonging as reflected in engagement survey and feedback results

What You’ll Bring

• Experience in internal communications, employee engagement, corporate communications, or related areas such as human resources, marketing, or program management
• Skill in creating clear, engaging written and visual communications for diverse, global internal audiences
• Ability to plan, manage, and prioritize multiple concurrent projects while maintaining an organized editorial calendar and meeting deadlines
• Familiarity with employee engagement or intranet platforms (for example, Simpplr or similar tools) and comfort learning new systems
• Comfort collaborating asynchronously with cross-functional partners and subject matter experts to shape communication plans and campaigns
• Experience developing change management communications with clarity, empathy, and alignment to company and People goals
• Experience in supporting large-scale virtual company events and meetings (All Hands, Fireside Chats, and Ask-Me-Anything)
• Demonstrated ability to take initiative, work independently with limited direction, and follow through on commitments in an all-remote environment
• Alignment with GitLab’s values, including a focus on inclusion, belonging, and surfacing team member stories; candidates with transferable skills or non-traditional backgrounds are encouraged to apply

About the team

The People Communications & Engagement team informs and connects GitLab team members by delivering clear, transparent messaging and engagement programs that support People Group initiatives and company-wide priorities. We partner with program owners and cross-functional stakeholders across regions to plan and run company events, manage internal channels like newsletters and manager updates, and spotlight notable work and team member stories in an all-remote, asynchronous environment. Together, we focus on strengthening inclusion and belonging, improving the team member experience, and helping leaders communicate change and strategy in ways that are consistent, empathetic, and aligned with GitLab’s mission, culture, and values.