Marketing Strategist

Role Responsibilities

-Develop and implement integrated, multi-channel marketing strategies tailored to the specific needs and opportunities within assigned regions. Strategies should create seamless and engaging patient experiences across digital, traditional, and experiential touchpoints. 
-Manage traditional marketing activities such as print advertising, direct mail, and local partnerships within region. Work closely with Creative Director to strategize effective messaging and design.
-Plan, coordinate, and execute regional events including trade shows, expos, luncheons, and patient appreciation initiatives to build brand awareness and generate sales leads. 
-Generate new concepts for driving referral opportunities across region.
-Collaborate closely with regional outreach team members and other cross-functional teams to ensure marketing initiatives align with growth goals and expansion plans.
-Conduct thorough market research and competitive analysis to identify trends, opportunities, and challenges within assigned regions. 
-Manage regional marketing budgets, ensuring efficient allocation of resources and maximizing ROI. 
-Track, analyze, and report on performance of regional marketing campaigns, providing insights and recommendations for optimization.
-Build and maintain strong relationships with key stakeholders, including regional sales leadership, local partners, and vendors. 
-Stay abreast of the latest marketing trends, technologies, and best practices to ensure the company maintains a competitive edge.

Qualifications and Competencies

-Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field required. 
-Minimum 6-10 years of experience in strategic marketing position with significant focus on regional marketing strategy and execution.
-Demonstrated success in developing and implementing omni-channel marketing strategies that drive measurable results.
-Proven experience in planning and executing a variety of events, both large and small, with a focus on achieving specific marketing objectives.
-Strong understanding of digital marketing principles and best practices, with hands-on experience managing various digital channels.
-Excellent analytical skills with the ability to interpret data, generate insights, and make data driven decisions.
-Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines. 
-Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across different teams and levels. 
-Expertise with CRM and marketing automation platforms including Salesforce is required. 
-Experiencing managing and optimizing marketing budgets.

Schedule and Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
-Hybrid schedule; must be in downtown Austin office 2x/week.
-Ability to travel is required up between 20 - 30%.
-Flexibility to work extended hours as needed.