About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
About the team
The Creators Product team at HighLevel is focused on building and scaling a world-class learning experience for our customers and their audiences. The platform currently serves over 1.1 million monthly active users, making it one of HighLevelโs most widely adopted products. This role offers a unique opportunity to operate at scale while solving B2C-style learner experience problems within a B2B2C product ecosystem.
We are seeking a Staff Product Manager, Creators, who will take ownership of the end-to-end experience across the product. This role will be responsible for improving engagement, retention, and completion rates through thoughtful product strategy, strong execution, and a deep emphasis on UI/UX excellence.
The ideal candidate will lead initiatives focused on scale, performance, and usability, while running experimentation and A/B tests to validate what drives learner success and monetization. This role requires a strong learner-centric mindset, the ability to work with data at scale, and comfort operating in a fast-paced, high-impact environment.
Your mission: To elevate HighLevelโs Creators experience into a best-in-class learning platform by driving adoption, engagement, and outcomes for learners across a global user base.
What Youโll Do
Own the Creators Product Vision & Strategy โ Define and execute the roadmap for HighLevelโs Courses platform, serving 1.1M+ monthly active learners, with a strong focus on engagement, completion, and long-term retention in a B2B2C environment.
Own the end-to-end learner journey from first course interaction to completion, repeat engagement, and reactivation, identifying drop-offs, friction points, and opportunities to improve learner outcomes and business impact.
Drive Learner Growth & Monetization โ Improve learner adoption, stickiness, and outcomes while supporting revenue expansion through improved course discovery, consumption, and progression experiences.
Deliver Core Learning Experiences โ Lead the end-to-end development of features that enhance course creation, consumption, progress tracking, and learner success at scale.
Champion UI/UX Excellence โ Partner closely with design and engineering to deliver intuitive, accessible, and mobile-friendly learning experiences with a strong emphasis on usability and performance.
Experiment & Optimize โ Design, execute, and analyze A/B tests to validate hypotheses, improve engagement metrics, and optimize learner journeys across web and mobile.
Scale & Reliability โ Continuously improve platform scalability, performance, and reliability to support a large and growing learner base.
Collaborate Cross-Functionally โ Work across engineering, design, data, marketing, and customer-facing teams to drive adoption and elevate learner satisfaction.
Leverage Data for Decisions โ Use analytics and experimentation insights to prioritize roadmap investments and measure product impact.
Own Outcomes, Not Just Features โ Deliver measurable improvements in learner engagement, retention, completion rates, and overall platform growth.
Activation & First-Value Ownership
Identify, define, and optimize learner activation milestones (e.g., first lesson completed, first course finished) that strongly correlate with long-term retention and monetization
Own Metrics & Business Impact Own and report on clear success metrics, including learner activation rate, course completion rate, time-to-first-value, 7/30/90-day retention cohorts, and revenue per learner, using data to continuously refine product strategy.
Who You Are
Learning Platform & B2C Experience โ You have built and shipped impactful features for eLearning or MOOC platforms, creating engaging learner experiences that drive activation, completion, retention, and long-term usage at scale.
UX-Obsessed for Learning โ You bring a strong UI/UX sensibility focused on learner journeys, content discovery, progress tracking, and habit formation, with a track record of delivering intuitive and delightful learning experiences.
Experimentation-Led โ You are comfortable running A/B tests and structured experiments to improve learner engagement, completion rates, and learning outcomes through rapid iteration.
Learner-Centric Mindset โ You consistently balance business objectives with learner success, keeping learner needs, motivation, and outcomes at the center of product decisions.
Strategic and Execution-Focused โ You can define a clear product vision for a learning platform while staying deeply involved in execution to ensure ideas translate into real impact.
Data-Informed Decision Maker โ You rely on behavioral data, funnel metrics, and cohort analysis to prioritize initiatives, validate assumptions, and guide product direction across large learner populations.
What Youโll Bring
- 8+ years of Product Management experience, with a strong focus on B2C or B2B2C learning platforms serving 2M+ monthly active users. - Proven track record of shipping impactful product features that drive measurable improvements in learner engagement, completion, retention, and business growth.
- Deep understanding of UI/UX principles for learning experiences, with the ability to partner closely with design teams to deliver intuitive, accessible, and high-quality user journeys.
- Experience driving creator growth and monetization within subscription, marketplace, or creator-led business models.
- Familiarity with SaaS and creator platform growth levers, including creator activation, engagement loops, retention, lifecycle optimization, and audience monetization.
Bonus: You have worked on a highly polished B2C learning or content platform with 2M+ monthly active users, and can clearly articulate your impact on growth, engagement, and learner satisfaction.
Why Should You Join Us?
At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.
Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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