Senior/Lead Product Marketing Manager
•Attio· 12h
📣 Marketing⏰ Full-time⭐ Senior💰 $145k-240k🇺🇸 USA
12h ago
Goodstack·5 days ago
If you’ve been looking to join a fast-growing startup with a bold vision of a world where doing good is built into everything we do, then you’ve found the right place!
Backed by General Catalyst, the same investors behind Stripe and Airbnb, we’re one of Europe’s fastest-growing SaaS companies – building the technology that enables global enterprises to give, volunteer, and fund with confidence.
Our mission at Goodstack is to revolutionize how the world does good 🌎.
As a Series A social impact startup, we power global change through technology. We enable companies to seamlessly integrate positive impact into what they do through a unified platform while supporting nonprofits in gaining access to cutting-edge technology and finding new funding streams.
Global brands, including Google, OpenAI, TikTok, LinkedIn, HSBC, Atlassian and Twilio - as well as thousands of nonprofits, including the Red Cross, Cancer Research, and Oxfam - use Goodstack to make a difference.
In 2025 alone, we have facilitated $5 billion in donations to good causes. But this is just the beginning. We're building the world’s leading platform that powers donations to nonprofits globally.
To keep our momentum and deliver consistently high value to our partners, we need incredible people to help us on our journey – we need you 🫵
We’re looking for an exceptionally strategic, AI-native, and systems-thinking Senior Product Marketing Manager to own how Goodstack shows up in the market, across both the enterprise and nonprofit sides of the business. In this role, you’ll shape and drive Goodstack’s go-to-market narrative, from product storytelling and launches to campaigns, sales enablement, and customer proof points. You’ll work across both our enterprise GTM motion and our nonprofit ecosystem, positioning different audiences with one mission. If you have a B2B SaaS or impact-tech background, love translating complex products into clear, compelling narratives, and want to work for a company making a hugely positive societal impact, this could be the perfect role for you!
Own day-to-day go-to-market messaging across products, launches, and campaigns, ensuring everything feels cohesive, modern, and outcome-oriented.
Translate product innovation and customer use cases into compelling narratives across email, social, website, landing pages, and sales collateral.
Drive end-to-end launch and campaign execution across multiple channels, moving quickly from idea to market.
Partner cross-functionally with Product, Sales, Design, leadership, and external agencies to bring campaigns to life.
Develop clear positioning and messaging frameworks across Goodstack’s enterprise and nonprofit solutions.
Create and evolve sales enablement materials, customer proof points, and use-case narratives.
Shape Goodstack’s nonprofit ecosystem positioning and community storytelling alongside the Product and Engineering teams.
Leverage AI tools and workflows to increase speed, scale, quality, and campaign execution efficiency across the marketing function.
Goodstack’s messaging is noticeably clearer, sharper, and more outcome-oriented, so customers quickly understand what we do and why it matters.
Product launches and campaigns feel cohesive, differentiated, and move quickly from idea to execution.
Sales teams are equipped with clear, compelling narratives and enablement materials that close deals.
Marketing output and execution velocity have increased significantly through smart use of AI and scalable workflows.
Goodstack’s nonprofit ecosystem positioning is clearly articulated and resonates with the right audiences.
5-8 years in product marketing, go-to-market, content marketing, or strategic marketing roles, ideally in B2B SaaS, impact tech, or AI-native companies.
Experience launching products or integrated campaigns at high velocity.
Exceptional storytelling and messaging instincts; you can simplify complex products into clear, compelling customer value.
A bias for execution: you own projects end-to-end, move fast across multiple workstreams, and sweat the details without losing sight of the bigger picture.
Experience building and running integrated campaigns across email, social, web, and sales channels.
Strong commercial instincts and the ability to think across both enterprise GTM and community/ecosystem narrative.s
Deep fluency in AI tools and an AI-native way of working. You think in systems, move fast, and use AI as a force multiplier, not a nice-to-have.
A track record of working closely with founders or executive teams in fast-moving environments.
A point of view on category creation, thought leadership, and earned media, and how to build share of voice over time.
Strong perspective on modern B2B storytelling, positioning, and customer engagement.
Experience building community or ecosystem-driven narratives.
A genuine love of language, you write with clarity, personality, and a point of view.
💰 Salary reviews and share options becoming an integral part of our growth and share in the company's success
💝 Goodstack’s Workplace Giving
⚕️Private Health Insurance
🌞 $300 Brighten your day annual budget
🤓 $1,200 Learning & development annual budget
📚 Goodstack library
⭐️ Paid days off to volunteer for non-profit causes
🎤 Paid days to attend conferences
🥳 Paid day off on your birthday!
🌴 25 days annual leave, plus paid public holidays
💙 Paid sick leave
🧘🏽 Paid wellness leave
⚖️ Flexible working hours
🖥️ WFH budget upon joining
🌳 Ecologi Carbon Offsetting
🙌 … and so much more
Since 2017, Goodstack has been at the forefront of creating a future where good will be built into everything we do. From daily commutes to weekend activities or grocery shopping, we envision a world where creating positive change is seamlessly integrated into our everyday lives. In this future, the depth and breadth of impact we can make through everyday actions will expand dramatically – benefiting both businesses and the world.
Businesses are expected to deliver on both profit and purpose and those that don’t are falling behind. We’re here to make it easy for any company, anywhere in the world, to integrate good into what they do. Doing this empowers everyone – companies, employees, consumers, and communities – to contribute to positive change and take meaningful action.
Let's do this! 💜
We take pride in our diverse and growing team representing 20+ nationalities across 5 continents 🌍! Our continued expansion provides us with opportunities to embrace and celebrate different backgrounds, perspectives, and experiences, essential to our success. We actively seek and welcome applicants from all walks of life, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
A team that represents the world that we are trying to support is a wiser, more knowledgeable and stronger one. We’re excited for you to bring your experience, yourself and your special lemon twist to Goodstack to propel us forward in striving to create a better world for us all.
Check out our Careers Page for more details!