Who We Are
Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
Summary of Role
The Channel Director – Social is the senior leader responsible for paid social excellence across platforms including Meta, TikTok, Pinterest, Snap, LinkedIn, and emerging social channels. This role owns the quality, performance, and evolution of social activation while leading and developing a high-performing team of Social Managers and Coordinators.
This is a player–coach leadership role requiring deep hands-on expertise across social platforms, creative-driven optimization, and audience strategy, combined with strong people leadership, operational rigor, and future-facing thinking. The Channel Director ensures enterprise social standards are executed with excellence while translating platform changes, automation, and emerging social capabilities into scalable activation strategies.
The Channel Director – Social is client-facing for complex engagements and serves as a trusted authority for social planning, performance, creative strategy, and innovation discussions.
What You’ll Do
Social Leadership & Execution
- Own paid social activation quality, performance, and consistency across platforms and buying models
- Lead hands-on execution for select high-profile or complex programs to maintain platform credibility
- Ensure social activation aligns to approved media plans, communication strategies, and audience frameworks
- Serve as the escalation point for complex platform issues, creative performance challenges, and audits
Team Leadership & Capability Development
- Lead, mentor, and develop Social Managers and Coordinators
- Set and reinforce standards for activation, optimization, QA, and governance
- Coach managers on strategic judgment, platform fluency, and client communication
- Build bench strength and readiness across the Social discipline
Innovation, Automation & Industry Leadership
- Guide adoption of creative testing frameworks, automation, and emerging social formats
- Develop POVs on platform evolution, creator ecosystems, social commerce, and signal loss
- Partner with enterprise channel leadership to define guardrails and best practices
- Drive structured testing and scaling of new features, partners, and platform betas
Client & Cross-Functional Partnership
- Participate in senior-level client conversations, QBRs, and complex planning initiatives
- Translate social performance, creative insights, and platform innovation into clear recommendations
- Partner with Strategy, Analytics, and CX teams to ensure alignment and learning
Qualifications
- Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
- 10+ years of experience in paid social or performance media, with demonstrated leadership responsibility
- Deep expertise across major social platforms and buying models
- Proven experience leading and developing high-performing teams
- Strong strategic and analytical skills with the ability to translate data into scalable standards
- Extensive client-facing experience in complex planning and performance discussions
- In-depth knowledge of industry trends, creative best practices, and emerging social technologies
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Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
