Senior Retention & Lifecycle Designer

About the role

We’re hiring a Senior Retention & Lifecycle Designer to own and elevate all lifecycle creative across our portfolio of brands. This role is both hands-on and leadership-driven — responsible for setting the creative standard, managing our designer VAs, and ensuring every lifecycle touchpoint feels intentional, on-brand, and compliant.

As we scale brands, channels, and campaign volume, lifecycle design can’t live in silos or be managed reactively. This role centralizes ownership of lifecycle design output, takes day-to-day designer management off the plates of Retention Managers, and acts as a key bridge between Retention, Brand, Growth, and CRO.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Own lifecycle design output across email, SMS, direct mail, and emerging lifecycle touchpoints for all brands.
• Manage, prioritize, and project-manage the workload of designer VAs to ensure predictable timelines and high-quality execution.
• Partner closely with Brand to maintain cohesive visual expression, brand integrity, and creative vision across lifecycle channels.
• Act as the creative liaison between Retention and Brand teams, ensuring alignment without slowing velocity.
• Provide light copy editing and brand-voice gut checks to ensure messaging feels sharp, clear, and on-brand.
• Implement and enforce compliance-aligned creative guardrails, serving as a second set of eyes before launch.
• Establish and document lifecycle design best practices, workflows, and QA standards.
• Continuously improve creative velocity while maintaining a high bar for quality and consistency.

We're looking for someone who:

• Has 4-6 years of experience designing for DTC, CPG, or consumer brands.
• Has worked on lifecycle or performance-focused creative (email, SMS, retention channels preferred).
• Has experience managing junior designers, contractors, or VAs (strong plus).
• Is highly proficient in Figma or an equivalent design tool.
• Understands lifecycle channels and how design impacts performance and customer experience.
• Is comfortable reviewing and lightly editing copy for tone, clarity, and brand alignment.
• Can interpret compliance guidance and apply it thoughtfully to creative execution.
• Is organized, detail-oriented, and calm under high volume.
• Communicates proactively and collaborates well across teams.
• Balances quality with speed and enjoys building systems that scale.
• Uses AI and modern tools to improve workflow efficiency.

Approach to the role

• Exceptionally organized and confident managing multiple designers and projects at once.
• A thoughtful leader who supports and develops others while holding a high bar.
• A proactive problem solver who anticipates issues before they impact launches.
• Comfortable giving and receiving feedback with clarity and kindness.
• Customer-first in their thinking, always considering how creative shows up in real inboxes and experiences.
• Excited to build structure, not just execute tasks.

To Apply: Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you'll hear plenty more about that if you join us.

At Grüns, we're committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $100,000-$125,000 depending on experience.

Beyond base salary, we offer competitive equity packages and a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.