About the role

Grüns is a fast-growing leader in the supplement space, and our DTC websites are the growth engines for how customers experience and convert. We're looking for a VP, Ecommerce to own that experience end-to-end across our four brands (and counting) — leading our ecom, dev, design, and CRO teams, and setting the standard for what best-in-class Shopify DTC looks like. This role reports directly to our SVP of Ecommerce & LTV and is a high-ownership role for someone who has done this at scale and is ready to drive it again.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Own end-to-end site strategy and roadmap across our multi-brand Shopify environment covering all four stores: gruns.co, nutrops.co, immun.co, juced.co
• Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO
• Own conversion rate by setting and defending the bar for site experience and funnel optimization
• Drive a unified account experience across brands — membership, bundles, subscription
• Act as internal PM for engineering and design — writing specs and scoping builds
• Own site stability, speed, infrastructure, and performance
• Partner with Paid, Lifecycle, and Brand to co-own First Order volume and retention
• Launch new brands from the ground up on new websites
• Build an AI-forward operating model across the ecom org

We're looking for someone who:

• Has 12+ years of ecommerce experience with deep Shopify DTC expertise
• Has scaled a $100M+ DTC business and is energized to do it again with more leverage and an AI-augmented team
• Has moved conversion rate through disciplined testing grounded in data and customer insight
• Has used AI to materially speed up their team's output (design, specs, code review, QA, analysis, etc)
• Has owned subscription end-to-end — churn, cancel flows, retention strategy
• Has functioned as a true internal PM to an engineering team, not just managed agencies

Approach to the role:

• Turns "lots started" into "things shipped well"
• Deeply collaborative — co-owns outcomes with Paid, Lifecycle, and Brand
• Data-driven across quantitative and qualitative signals
• No ego, genuinely curious, energized by hard problems

To Apply:

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us.

Compensation & Benefits:

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000 - $250,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.