Product Marketing Director – AI Security
Remote [within the US]
ABOUT THE ROLE:
HiddenLayer is entering an exciting new chapter in our company history, and we are seeking a Product Marketing Director to drive positioning, messaging, and go-to-market strategy for our AI Security platform. In this role, you’ll help define and communicate the category of AI security—translating complex adversarial AI threats and technical capabilities into compelling value for customers, analysts, and the broader cybersecurity market.
As Product Marketing Director, you will serve as the strategic bridge between Product, Threat Research, Sales, and Marketing—owning how we bring new capabilities to market and clearly articulate how HiddenLayer protects generative AI and agentic systems from cybersecurity threats. This is a high-impact role in a fast-moving, emerging category.
WHO WE ARE:
HiddenLayer protects the world’s most valuable technologies from adversarial AI attacks. We were founded by AI professionals and security specialists with first-hand experience of how insidious adversarial AI attacks can be to detect and defend against. Determined to prove that these attacks were preventable, the team developed a unique, patent-pending, productized solution to support organizations in accelerating their adoption of AI securely.
Our dedication to innovation has been recognized by prestigious awards such as RSA's Innovation Sandbox Winner, CB Insights AI 100, CyberTech 100, and SC's Most Promising Early-Stage Start-up.
WHAT YOU’LL DO:
You will be responsible for shaping and amplifying HiddenLayer’s market narrative in the rapidly evolving AI security landscape. Your ability to translate deep technical capabilities into differentiated messaging and compelling stories will drive awareness, demand, and product adoption.
Positioning & Messaging
- Develop and refine product positioning and messaging that clearly articulates HiddenLayer’s differentiation in AI security.
- Translate adversarial AI research, MITRE ATLAS mappings, and technical detection capabilities into customer-centric value propositions.
- Define and evolve our category narrative as the AI threat landscape matures.
Go-to-Market Strategy
- Own end-to-end go-to-market strategy for new product launches and feature releases.
- Partner with Product Management to ensure launch readiness across Sales, Marketing, Customer Success, and Partner teams.
- Develop launch plans, enablement materials, and campaign messaging to drive pipeline and adoption.
Sales & Field Enablement
- Create compelling sales tools including pitch decks, battlecards, one-pagers, solution briefs, and objection-handling guides.
- Enable Sales and Sales Engineering teams with clear, differentiated messaging.
- Participate in strategic deals and customer conversations as a subject matter expert when needed.
Market & Competitive Intelligence
- Conduct ongoing competitive analysis and track emerging players in AI security, MLOps, and cybersecurity.
- Monitor adversarial AI trends and evolving threat research to inform messaging and strategy.
- Develop competitive battlecards and positioning frameworks.
Analyst & External Engagement
- Support analyst relations by developing briefing materials and participating in analyst inquiries.
- Contribute thought leadership content including blogs, whitepapers, webinars, and conference messaging.
- Help position HiddenLayer as the leader in AI security.
Customer Insights
- Partner with Customer Success and Sales to gather customer feedback and validate messaging.
- Develop case studies and customer stories that highlight measurable impact and business value.
WHO YOU ARE:
- Product Marketers in cybersecurity looking to specialize in AI security
- Product Marketers in AI/ML or MLOps seeking to expand into cybersecurity
- Technical marketers with experience translating complex technologies into clear value
Qualifications:
- Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related field.
- 5+ years of experience in product marketing, preferably in cybersecurity, AI/ML, SaaS, or enterprise software.
- Strong understanding of cybersecurity principles and/or AI/ML concepts.
- Experience launching technical products in emerging or category-creating markets.
- Demonstrated ability to craft differentiated positioning and messaging frameworks.
- Experience developing sales enablement and competitive intelligence materials.
- Excellent written and verbal communication skills with the ability to simplify complex technical topics.
- Ability to collaborate cross-functionally across Product, Engineering, Threat Research, Sales, and Marketing.
- Analytical mindset with the ability to interpret market data and customer insights.
Preferred:
- Experience with AI/ML security, MLOps, or adversarial AI concepts.
- Experience working in venture-backed startups or high-growth environments.
- Familiarity with enterprise cybersecurity buyers and sales cycles.
Personal Attributes:
- Strategic thinker with strong execution focus.
- Intellectual curiosity and enthusiasm for emerging technologies.
- Self-starter who thrives in fast-paced, ambiguous environments.
- Collaborative and team-oriented with strong relationship-building skills.
- High level of ownership, accountability, and positive attitude.
WHY HIDDENLAYER?
We’re moving at (what feels like) the speed of light. HiddenLayer is a venture-backed company and recently closed a $50M funding round led by M12, Microsoft’s Venture Fund, and Moore Strategic Ventures.
Attracting and retaining the very best people is our #1 priority. That’s why we offer our team best-in-class benefits, including:
- Fully Remote: We are a completely remote global team. Though we’re distributed, we are intentional about getting the team together a couple of times a year. We offer a generous stipend for your home office setup, annual upgrades to ensure you have a comfortable workspace and a monthly stipend for internet/phone expenses.
- Comprehensive Health & Wellness Benefits: Better than your average startup healthcare benefits. With five options to choose from, of which are fully subsidized by HiddenLayer, we offer a variety of options to fit each person’s needs. We also offer vision, dental, and 401k offerings.
- Flexible Time Off: Enjoy unlimited and flexible time off for all salaried employees, in addition to 15 paid company holidays.
- Commitment to Learning and Development: We support personal growth and education through a dedicated L&D fund that can be used for training, conferences, certifications and industry events.
- Diversity, Equity, and Inclusion: We are committed to building a diverse team with individuals from various backgrounds, experiences, abilities, and perspectives, and we are proud to be an equal opportunity employer.
To learn more about HiddenLayer visit HiddenLayer and follow us on LinkedIn or Twitter.
HiddenLayer is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
