As the Global Brand Media Manager at COS, you will play a pivotal role in managing the execution of our global brand media strategy, with a clear focus on increasing brand awareness and effectively landing our brand point of view. Based within the global Marketing team, you will be responsible for supporting the Global Head of Media Strategy and Planning in overseeing the implementation of brand media across all regions, ensuring consistency, impact, and alignment with COS’s overarching brand point of view. This role supports key brand channels including Paid Social, OOH, Display, Online Video, Publisher Partnerships and CTV, collaborating closely with regional teams and agency partners to deliver aligned and impactful campaigns.
What you will do:
- Support to deliver brand media channel strategies, including paid social, display, OOH, Publisher Partnerships and CTV – ensuring alignment with business objectives and paid media KPI's.
- Act as the central authority for global execution standards maintaining best practice across all brand media channels and elevating our brand POV globally.
- Review the execution of regional upper and mid-funnel paid media activity to ensure alignment with the global paid media strategy across all channels.
- Support with the Global Paid Media Measurement Framework assessing COS' paid media effectiveness by driving lift studies, experiments, campaign reports and quarterly business reports and share learnings and recommendations across markets to drive actions and scale impact.
- Partner with global marketing, regional paid media, and agency teams to drive optimal budget allocation utilising scenario planning to maximise ROI across diverse market landscapes.
- Guide and empower regional teams, providing strategic channel guidance, tools, and best practices for campaign execution.
- Develop global best practices, playbooks and frameworks for brand media channels to support consistent and efficient execution across markets.
- Act as the first point of contact for regional teams, resolving tactical queries related to brand media and ensuring local campaigns enhance global alignment.
- Stay at the forefront of the paid media landscape, evaluating emerging media and platform trends to ensure COS remains a leader in paid advertising
- Partner with Global Creative, Regional Paid Media and agency teams to ensure assets are fit-for-purpose and delivered for maximum impact.
- Monitor and enforce global brand safety guidelines, ensuring 100% quality environment delivery across all paid touchpoints.
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed :
- Extensive years of experience working in paid media within a large premium brand or agency environment
- Upper-funnel technical expertise - deep technical knowledge of brand-building channels, including Paid Social, Display, OOH, Publisher Partnerships and CTV.
- Proficiency in paid media measurement - including a strong understanding of brand health metrics, lift studies and incrementality testing.
- Data-driven decision making – strong analytical skills with the ability to interpret brand health and brand media data and translate insights into clear actions.
- Budget optimisation & media efficiency – ability to maximise ROI and drive impact with constrained budgets.
- Global mindset – experience working across multiple markets, balancing global consistency with local nuance.
- Stakeholder management & influence – ability to influence key stakeholders and agencies, as well as to guide and align regional teams without direct ownership.
- Strategic storytelling – clear, concise storytelling and the ability to translate complex data into actionable recommendations.
- Commercial acumen – understanding of how paid media investment drives brand demand, revenue, profitability, and brand growth.
- Cross-functional collaboration – ability to collaborate cross-functionally with analytics, performance media, content and design teams.
- Governance & best practice development – ability to create scalable frameworks and elevate execution standards globally.
- Project management - capable of working across multiple paid media projects and campaign roll-outs with multiple stakeholders.
- Experience working with large-scale global media agencies, ensuring they deliver against both strategic KPIs and operational SLAs.
This is a Full time permanent contract based at our Head Office in London.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this London based colleagues also receive:
- 25 days holiday
- Annual health checks
- 25% staff discount
- Pension scheme
- Discounts on various activities and financial/lifestyle products via our benefits hub
- Cycle to work scheme
- Discounted gym membership
- Employee assistance via retail trust
- Private health & dental care
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
We are looking forward to hearing from you!
