VP, Provider Revenue Optimization

Key Responsibilities:

Product & Portfolio Growth Strategy

• Develop and drive growth strategies for solutions across the Provider portfolio, identifying opportunities to increase revenue, customer adoption and market penetration
• Assess market opportunity, customer needs, competitive dynamics, product performance, pipeline trends and customer adoption to identify opportunities and barriers to growth
• Define the target customers, use cases, value propositions, pricing and go-to-market approaches required to maximize the potential the Provider product portfolio
• Establish shared performance metrics and accountability across GTM functions to drive alignment against product-level growth objectives

Emerging Solutions Growth

• Lead the business strategy for priority emerging solutions from early market validation through launch and go-to-market scale
• Develop and drive development partner and early adopter strategies that generate customer insights, market evidence, references and proof points
• Partner across Product, Sales, Marketing and other functions to ensure new solutions are positioned and prepared for successful market adoption
• Establish clear milestones for market readiness and use early customer feedback and performance to refine the product and go-to-market approach

Existing Product Growth

• Identify and develop strategies to accelerate growth and penetration of existing Provider solutions across current and prospective customers
• Develop targeted growth initiatives that may include product enhancements, new integration pathways, customer segmentation, positioning, pricing and packaging and/or channel opportunities
• Identify opportunities to measure and improve the value realized by customers and use those insights to drive improved retention, expansion and long-term growth

Strategic Execution & Business Performance

• Establish clear performance objectives for priority growth initiatives and maintain visibility into revenue, pipeline, whitespace and other key metrics
• Lead cross-functional execution of priority growth initiatives, ensuring clear ownership, timely decision making and resolution of barriers to success

Desired Expertise:

• 15+ years of relevant experience in healthcare technology, revenue optimization, go-to-market, or related roles, with a demonstrated track record of driving growth and commercial outcomes
• Strong understanding of healthcare Provider markets, buyers, workflows and technology ecosystems, including Epic and other major healthcare platforms
• Strong analytical and commercial judgment with the ability to identify market opportunities, diagnose root causes of underperformance and turn insights into action
• Demonstrated ability to lead cross-functional initiatives and drive measurable outcomes