Design Lead
•Olipop· 22h
🎨 Design⏰ Full-time🎯 Lead / Principal💰 $135k-150k🌍 Worldwide
22h ago
Included Health·5 days ago
The Digital Brand Manager ensures Included Health’s brand flows through critical digital B2B growth channels including our marketing website, social media channels, email marketing programs, ad programs, and campaign landing pages while leading our B2B SEO, GEO, and AIO strategy and optimization across all relevant channels
You will partner closely across Brand, Growth Marketing, and Web Platform teams to translate our brand into compelling digital journeys — from first touch on the website or social ad through to form fills, demo requests, and handoff to sales. You will use AI-enabled tools, experimentation, and SEO/GEO/AIO best practices to generate and refine content variants, test layouts and CTAs, and tune journeys for clarity, discoverability, and conversion, ensuring our digital experiences are modern, measurable, and built to support B2B growth and pipeline.
The ideal candidate has hands-on experience creating and updating CMS-driven web pages, building and optimizing landing pages, running email campaigns, and collaborating on integrated campaigns across owned and paid channels. They are both creative and analytical — energized by brand storytelling, UX details, performance dashboards, and SEO/AIO insights, and comfortable turning insights into clear recommendations for technical and channel partners.
Own day-to-day management of Included Health’s marketing site in partnership with the Web Experience & Platform team — updating pages, publishing content, and ensuring brand accuracy and quality across templates and modules. Collaborate with developers and platform owners to implement and iterate on scalable page templates, components, and content models.
Lead strategy, creation, and optimization of campaign and product landing pages that support integrated campaigns across web, email, social, and paid media. Collaborate with copywriters and designers to translate campaign briefs into pixel-perfect digital experiences.
Run an ongoing test-and-learn program for landing pages and email programs to improve key funnel metrics such as CTR, form completion rate, and demo requests.
Ensure content on our owned channels is optimized to influence and represent the Included Health brand across search engines and large language models.
Partner with Marketing Operations to define and track core digital KPIs across web and email, such as organic and campaign traffic, session duration, on-page engagement, conversion rates, and contribution to pipeline.
Work closely with cross-functional teams to understand project requirements, contribute innovative ideas during brainstorming sessions, and deliver designs that meet business objectives while enhancing Included Health's digital storytelling and brand presence.
Stay current on evolving digital trends, web technologies, and demand generation concepts; proactively recommend changes to keep Included Health’s digital brand experience modern and competitive.
Bachelor’s degree in Marketing, Design, Digital Media, or a related field (or equivalent professional experience).
5–8 years of experience in digital marketing, web management, or lifecycle marketing, ideally in B2B healthcare, health tech, or benefits.
Demonstrated experience owning a marketing website and/or major site sections, including cross-functional intake and publishing via CMS platform (e.g., WordPress or similar)
Hands-on experience building and optimizing email campaigns and landing pages in a marketing automation platform (e.g., HubSpot or similar) that supports lead generation and sales motions.
Strong understanding of conversion marketing, UX fundamentals, and content hierarchy for marketing sites and landing pages.
Familiarity with technical SEO and AI-driven search (AIO) concepts and tools.
Ability to connect brand storytelling with performance marketing goals –- designing and editing for clarity, persuasion, and conversion in partnership with campaign owners.
Comfort working in design tools (e.g., Figma, Adobe Creative Suite, Canva) to collaborate on page layouts and campaign creative.
Employ a growth mindset in your approach to exploring and adopting new tools, with experience using AI tools in a marketing context with a strong sense of when human review and judgment are required.
Energized working in a fast-paced, highly cross-functional environment, balancing multiple requests while maintaining standards of quality and accessibility.