Overview

The Marketing Experience team builds Instacart’s growth marketing platform—the foundation that empowers marketers to run efficient, optimized, and privacy-safe campaigns across the customer lifecycle. We are looking for a Product Manager, Growth Marketing Platform, to own the strategy and execution for our unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration.

In this role, you will partner closely with Engineering, Data Science/ML, Marketing, Design, and Analytics to transform how Instacart plans, executes, and measures growth marketing. You will drive a multi-half roadmap that improves the efficiency of marketing spend, accelerates tooling velocity, and unlocks higher ROI for stakeholders across the company. If you thrive in fast-paced, highly cross-functional environments and love building scalable, AI-powered platforms that marketers rely on every day, this role is for you. This position is remote-friendly across the US and Canada.

About the Job

• Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement.
• Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics.
• Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails.
• Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale.
• Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time.
• Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform.

About You

Minimum Qualifications

• 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end.
• Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML.
• Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools.
• Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement.
• Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps.
• Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience.

Preferred Qualifications

• Led multi-quarter, cross-company initiatives focused on marketing transformation, platform unification, or large-scale growth programs.
• Prior experience as a Growth PM optimizing lifecycle or performance marketing, including segmentation, journey orchestration, suppression, and attribution.
• Experience building ML/AI or agentic features for marketer workflows; familiarity with LLMs, prompt orchestration, retrieval, evaluation, and safety/guardrails.
• Systems thinking with the ability to model complex marketer workflows and translate them into scalable platform primitives and APIs.
• Familiarity with the MarTech ecosystem (e.g., CDPs, ESPs/push providers, MMPs, feature flagging, experimentation platforms) and integration best practices.
• Comfort operating in privacy- and compliance-centric environments, collaborating with Legal and Privacy on governance and data stewardship.

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