Accountabilities:

• Manage paid media campaigns end-to-end, from planning and briefing to execution, optimization, and performance analysis across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other acquisition channels.
• Develop media strategies based on business metrics, monitoring indicators such as Leads, MQL, SAL, SQL, CAC, ROAS, Pipeline, and revenue impact.
• Create strategic briefs in partnership with Design and Video teams to ensure creative assets are optimized for conversion and performance.
• Build media plans, analyze campaign results, and recommend budget reallocations based on data-driven insights.
• Develop and maintain performance dashboards using tools such as HubSpot, Power BI, or similar platforms to connect media investments with business outcomes.
• Monitor marketing data quality, identifying and resolving tracking issues, attribution challenges, CRM integrations, and conversion measurement improvements.
• Plan and execute A/B tests across creatives, audiences, messaging, offers, and bidding strategies to identify opportunities for scaling performance.
• Collaborate with Content, CRM, Automation, and Sales teams to continuously improve the acquisition and conversion journey.
• Leverage Artificial Intelligence tools such as Claude, Gemini, ChatGPT, and similar solutions to improve productivity, analysis quality, and operational efficiency.
• Act as a technical reference in paid media performance, proposing improvements and supporting strategic recommendations with data.

Requirements:

• Solid experience managing paid media campaigns, especially through Meta Ads and Google Ads.
• Experience working in B2B environments and demand generation strategies focused on lead acquisition.
• Strong analytical skills with experience using CRM platforms such as HubSpot or similar tools, understanding sales funnels, deal stages, pipeline, and average ticket value.
• Advanced knowledge of performance marketing metrics, including CPL, CAC, ROAS, LTV, SQL, Pipeline, conversion rates, and revenue impact.
• Experience with conversion rate optimization (CRO) and tools such as Hotjar, Microsoft Clarity, or similar platforms.
• Proficiency with Google Analytics 4 (GA4) and Google Tag Manager.
• Experience using data to influence strategic decisions and optimize marketing investments.
• Strong analytical and strategic thinking skills with a proactive, ownership-driven mindset.
• Clear communication skills and ability to collaborate effectively with multiple teams.
• Adaptability and resilience to work in a fast-paced, high-performance environment.

Nice-to-have qualifications:

• Experience with LinkedIn Ads and other paid media platforms such as TikTok Ads, Microsoft Ads, Reddit Ads, or similar channels.
• Knowledge of SQL or advanced data analysis tools.
• Google Ads, GA4, or HubSpot certifications.

Benefits:

• Fully remote work opportunity.
• Meal and food allowance of R$1,200/month through a flexible benefits card.
• Home-office onboarding support with R$500 credit for remote work setup.
• Health insurance with no coparticipation or discounts for the primary employee.
• Dental insurance.
• Life insurance.
• Access to healthcare support platforms and wellness programs.
• Wellhub membership for physical activity and quality of life benefits.
• Employee discounts and benefits club.
• Mental health and emotional wellness support platform.
• Financial support programs, including salary advance and financial consulting.
• Childcare assistance.
• Birthday day off.
• Inclusive and collaborative remote work environment focused on growth and innovation.