This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Associate Director, Digital Media based in United States.
This role is focused on leading performance-driven digital media strategy and execution for high-growth restaurant and multi-location retail clients. You will oversee multi-channel paid media campaigns across platforms such as Meta, Google, TikTok, Connected TV, and programmatic DSPs, ensuring strong performance, continuous optimization, and measurable business impact. The position combines hands-on strategic oversight with team leadership, managing media buyers while collaborating closely with clients and cross-functional specialists. You will translate complex performance data into actionable insights and compelling narratives that guide decision-making and campaign evolution. The environment is fast-paced, collaborative, and highly data-driven, requiring both analytical depth and creative problem-solving. This is a remote-friendly role that values autonomy, curiosity, and a strong drive to test, learn, and improve continuously.
Accountabilities:
- Lead the planning, execution, and optimization of multi-channel digital media campaigns across Meta Ads, Google Ads, TikTok, Connected TV, and programmatic DSP platforms.
- Manage and mentor a team of 2–3 digital media buyers, providing guidance, oversight, and performance support.
- Oversee campaign performance across multiple clients, ensuring accurate tracking, budget pacing, and optimization at scale.
- Collaborate closely with clients, brand managers, analytics teams, creative teams, and media planners to execute integrated campaigns.
- Translate campaign performance data into clear insights, recommendations, and strategic direction for clients and internal stakeholders.
- Build and deliver detailed performance reports and presentations, using data storytelling to communicate impact and opportunities.
- Continuously test and refine media strategies based on performance trends and platform evolution.
- Ensure alignment between campaign execution and broader client business objectives.
Requirements:
- 8+ years of experience in digital media buying and performance marketing across Meta, Google Ads, and programmatic/CTV platforms (e.g., DV360, The Trade Desk, Basis).
- Proven experience managing large-scale digital budgets (typically $500K+ monthly) across multiple brands or accounts.
- Strong expertise in campaign tracking and measurement tools, including Google Tag Manager and conversion tracking setups.
- Experience building dashboards and performance reports using tools such as Google Data Studio (Looker Studio).
- Demonstrated ability to lead and mentor media buying or performance marketing teams.
- Strong analytical skills with the ability to transform data into compelling narratives and actionable insights.
- Excellent communication and presentation skills, with confidence in client-facing environments.
- Highly self-motivated and comfortable operating independently in a fast-paced, remote-friendly setup.
- Strong organizational skills with the ability to manage multiple priorities and campaigns simultaneously.
- Experience in restaurant, hospitality, or multi-location retail marketing is a strong plus.
Benefits:
- Competitive compensation aligned with experience and leadership scope.
- Fully remote work environment with flexibility in location.
- Opportunity to lead high-budget, high-impact digital media campaigns across multiple major platforms.
- Leadership role with direct responsibility for mentoring and growing a media buying team.
- Exposure to diverse, fast-growing clients in restaurant and multi-location retail sectors.
- Collaborative, performance-driven culture focused on testing, learning, and innovation.
- Strong autonomy with minimal bureaucracy and high ownership of outcomes.
- Continuous learning environment with opportunities to evolve expertise in advanced media technologies and platforms.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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