This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Associate Director Media - OBU in the United States.
This role is a senior media leadership position responsible for shaping and executing integrated, data-driven media strategies across multiple channels in a highly regulated, science-driven environment. You will oversee the planning and activation of omnichannel media campaigns spanning digital, video, search, TV, and point-of-care, ensuring alignment with both brand objectives and enterprise standards. The position requires close collaboration with analytics, technology, agency partners, and cross-functional stakeholders to deliver measurable, compliant, and high-impact media performance. You will act as a strategic advisor, translating complex business goals into effective media investments across HCP and DTC audiences. This is a highly visible role where you will influence media innovation, operational excellence, and test-and-learn initiatives at scale. It offers the opportunity to shape how media drives patient-focused outcomes within a fast-evolving marketing ecosystem.
Accountabilities:
- Lead the execution of integrated media strategies across digital, addressable, video, TV, search, and point-of-care channels for both HCP and consumer audiences.
- Serve as a subject matter expert in media planning, advising stakeholders on channel strategy, audience segmentation, and investment optimization.
- Oversee day-to-day media operations, including trafficking, tagging, tracking, and campaign quality control to ensure accuracy and consistency.
- Partner with analytics and technology teams to implement measurement frameworks and ensure media performance is fully trackable and actionable.
- Manage agency relationships, setting expectations for execution quality, compliance, and reporting standards across all media activities.
- Ensure adherence to enterprise media standards, regulatory requirements, and data governance protocols across all campaigns.
- Collaborate cross-functionally with brand, legal, medical, and compliance teams to ensure aligned and compliant execution.
- Lead and evaluate test-and-learn initiatives, assessing performance outcomes and recommending scalable media innovations.
- Continuously optimize media performance through insights, analytics, and evolving industry best practices.
Requirements
- Bachelor’s degree with 7+ years of experience in media or marketing; advanced degrees may substitute with fewer years of experience.
- Strong expertise in omnichannel media planning, buying, execution, and performance measurement.
- Deep knowledge of digital and traditional media ecosystems, including TV, search, programmatic, and emerging platforms.
- Experience working with HCP and consumer (DTC) audiences in complex, regulated environments is highly preferred.
- Proven ability to lead agency partners and manage cross-functional stakeholder relationships effectively.
- Strong analytical skills with the ability to translate performance data into actionable media insights.
- Excellent communication and influencing skills, with experience presenting to senior leadership.
- Familiarity with media tools, platforms, and measurement frameworks used in large-scale campaigns.
- Ability to thrive in fast-paced environments, manage multiple priorities, and drive execution excellence.
Benefits
- Competitive annual salary range of $150,768.75 to $203,981.25, depending on experience and qualifications.
- Comprehensive health benefits including medical, dental, vision, and life insurance coverage.
- Retirement savings plan with company contributions and long-term financial incentives.
- Performance-based annual bonus program and stock-based long-term incentive opportunities.
- Flexible work arrangements where applicable, supporting work-life balance.
- Generous paid time off and award-winning leave programs.
- Professional development opportunities and access to continuous learning programs.
- Inclusive, collaborative environment focused on innovation and career growth.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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