Associate Director, Paid Social - performance media strategy

Accountabilities:

• Lead channel-specific paid social strategy for complex, multichannel accounts across platforms such as Meta, TikTok, LinkedIn, Reddit, Snap, and Pinterest.
• Serve as the senior paid social strategist for major accounts, aligning channel tactics with client objectives, measurement frameworks, attribution models, and investment levels.
• Own paid social components of client roadmaps, ensuring alignment between performance objectives, creative strategy, cross-channel initiatives, and broader business priorities.
• Manage paid social budgets, forecasting, performance delivery, and profitability, recommending strategic adjustments to achieve or exceed KPIs.
• Establish and continuously improve paid social processes, QA standards, workflows, and best practices across teams.
• Partner closely with client leadership and activation teams to deliver integrated strategies and provide strategic input on presentations, proposals, content, and client communications.
• Act as the primary escalation point for paid social issues, resolving performance challenges, prioritization conflicts, and execution risks.
• Develop strong client relationships through strategic consultation, clear communication, and a deep understanding of business goals.
• Lead, mentor, and develop high-performing teams through effective onboarding, delegation, coaching, and career development.
• Foster an inclusive, collaborative, and results-oriented team culture while helping team members strengthen their strategic and platform expertise.

Requirements

• At least 5 years of professional experience in paid social advertising, with demonstrated expertise in developing and executing performance-focused strategies.
• At least 3 years of experience in client-facing roles serving as a strategic advisor or consultant.
• Proven success managing and scaling paid social programs for enterprise-level or highly complex accounts.
• Deep proficiency across paid social platforms and advertising technologies, including Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Reddit, and related analytics solutions.
• Strong analytical capabilities, with the ability to interpret performance data, identify meaningful insights, and turn findings into clear, actionable recommendations.
• Demonstrated experience managing and developing teams, with a strong emphasis on mentorship, performance improvement, and career growth.
• Excellent written and verbal communication skills, with the ability to build trust and influence clients, senior stakeholders, and cross-functional partners.
• Proven ability to develop strategic paid social plans that align channel activity with client objectives and measurable business outcomes.
• Strong problem-solving skills and adaptability when responding to evolving platforms, market conditions, performance challenges, and client priorities.
• Demonstrated ability to create collaborative, inclusive, and high-performing team environments.
• A strategic, commercially minded approach with strong attention to performance, profitability, and sustainable growth.

Benefits

• Competitive annual salary range of $95,000–$130,000 USD for remote U.S. employees.
• Medical, dental, and vision insurance coverage.
• 401(k) plan with company matching.
• Paid time off.
• Paid company holidays.
• Paid parental leave.
• Fully remote work environment.
• Collaborative, open-door culture where strong ideas and initiative are encouraged.
• Opportunities for professional growth, leadership development, and expanded strategic responsibility.
• Inclusive and supportive workplace committed to removing barriers throughout the employee experience.