Accountabilities:

You will be responsible for building the end-to-end audience development function, creating scalable systems that turn content output into measurable reach and engagement.

• Design and implement the full audience growth infrastructure, including dashboards, analytics pipelines, and performance tracking systems from zero baseline
• Develop and execute multi-platform distribution strategies across YouTube, TikTok, Instagram, and podcast ecosystems to maximize reach and retention
• Build community engagement systems that convert passive viewers into active, loyal audience segments with measurable behaviors
• Partner with AI content creators and internal talent systems to amplify distribution, cross-pollinate audiences, and maximize network effects across content properties
• Define and refine growth experiments, conversion funnels, and retention strategies using data-driven insights and continuous iteration
• Collaborate with engineering and product teams to ensure tracking accuracy, attribution clarity, and scalable growth tooling

Requirements:

The ideal candidate brings strong experience in audience growth, digital media strategy, and data-driven experimentation, combined with a builder mindset and comfort in fast-moving environments.

• 5+ years of experience in audience development, growth marketing, or digital media strategy within content-driven or platform-based businesses
• Proven track record of scaling audience reach and engagement with measurable, data-backed results
• Strong ability to work cross-functionally with product and engineering teams to build analytics systems and growth infrastructure
• Hands-on experience with marketing and analytics tools such as HubSpot, Hootsuite, Salesforce, or equivalent platforms
• Deep analytical mindset with the ability to define KPIs, build dashboards, and translate data into actionable growth strategies
• Entrepreneurial, builder-oriented mindset with a strong bias toward experimentation and system creation rather than maintenance
• Strong communication skills and ability to operate effectively in a fast-evolving, AI-native environment

Benefits:

• Competitive salary aligned with experience and impact potential ($75K–$125K range)
• Equity participation offering long-term upside in a high-growth organization
• Fully remote work environment (United States-based role)
• Opportunity to build a foundational function from scratch with high ownership and visibility
• High-experimentation culture with access to advanced AI tools and emerging technologies
• Collaborative environment working at the intersection of media, AI, and scalable digital content creation
• Significant career growth potential as the audience development function expands