B2B Marketing Manager (AI-native)

Accountabilities

• Own and execute a multi-channel lead generation and demand generation strategy across multiple products, with a clear focus on generating qualified pipeline and revenue.
• Plan, build, launch, and optimize campaigns across paid search and social, content, email, account-based marketing, webinars, and other digital channels.
• Lead the end-to-end strategy for in-person and digital events, including event selection, budgeting, pre- and post-event campaigns, speaker preparation, and pipeline measurement.
• Develop and manage employer-focused keyword and organic search strategies, briefing content and monitoring SEO and GEO performance.
• Shape market positioning and messaging that clearly differentiates products and resonates with target buyers and personas.
• Manage funnel operations across HubSpot and Salesforce, including lead scoring, routing, nurture automation, data quality, and effective handoffs to Sales.
• Partner with Sales, Client Success, and Design to develop compelling messaging, content, nurture programs, and product marketing initiatives.
• Track marketing-sourced and marketing-influenced pipeline, channel performance, conversion rates, and ROI, using insights to continuously improve campaigns.
• Establish a repeatable lead generation engine, event strategy, organic content program, and funnel reporting framework within the first six months.
• Identify opportunities to use AI tools, workflows, and agents to increase marketing efficiency and scale while applying sound judgment about where automation adds genuine value.

Requirements

• 4+ years of experience in B2B demand generation or lead generation, ideally within marketplace technology, SaaS, or a startup environment.
• Proven hands-on experience building and executing campaigns that generate measurable pipeline and revenue.
• Strong working knowledge of Salesforce, HubSpot, Gong, LinkedIn, and Google marketing tools.
• Demonstrated experience with event-driven marketing, including webinars, conferences, trade shows, and speaking engagements.
• Strong SEO and GEO fundamentals, with the ability to develop keyword strategies, brief content, and interpret organic performance without requiring deep technical SEO expertise.
• Demonstrated AI fluency and an AI-native approach to work, including practical experience using AI tools to build or direct workflows and agents for B2B marketing programs.
• Strong analytical skills, with the ability to optimize funnels, evaluate channel-level ROI, and make decisions based on performance data.
• Commercial mindset with a strong focus on pipeline, conversion, and revenue rather than vanity metrics such as impressions or lead volume.
• Strong understanding of ideal customer profiles and buyer personas, with the ability to translate insights into effective positioning and messaging.
• Excellent written and verbal communication skills, including the ability to write compelling campaign copy and clearly communicate performance insights.
• Comfortable working independently in an ambiguous, fast-paced environment with a strong test-and-learn mindset.
• Early-stage SaaS experience, particularly within Series A–C companies, is a plus; healthcare technology or marketplace experience is highly valued.

Benefits

• 100% remote position within the United States, with eligibility limited to specified states.
• Competitive, market-based compensation aligned with skills and experience.
• Medical, dental, and vision insurance with shared premiums.
• Company-sponsored 401(k) retirement savings plan.
• Commission and/or equity opportunities may be available depending on the position.
• Unlimited vacation time to support flexibility and work-life balance.
• Generous family leave policy.
• Opportunities to work alongside a high-caliber, multidisciplinary team spanning healthcare, technology, design, sales, and operations.
• Fast-paced environment with meaningful opportunities to influence healthcare outcomes and improve the working lives of healthcare professionals.
• Collaborative culture that values kindness, respect, inclusion, diverse perspectives, and open participation.
• Team events and opportunities to build community and camaraderie.
• Reasonable accommodations available throughout the hiring process for qualified individuals with disabilities.
• Commitment to equal employment opportunity and an inclusive workplace.