This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Brand Marketing Associate Director based in the United States.
This role offers the opportunity to shape the commercial growth strategy for an innovative healthcare product portfolio within a fast-moving biotechnology environment.
The Brand Marketing Associate Director will lead the development and execution of integrated marketing initiatives designed to increase awareness, engagement, and adoption across key healthcare audiences.
Working closely with cross-functional teams, external partners, and industry experts, this leader will translate complex scientific insights into impactful brand strategies.
The position combines strategic thinking, operational execution, and stakeholder leadership to support successful product expansion.
The ideal candidate will thrive in a collaborative, mission-driven environment focused on improving patient outcomes through breakthrough therapies.
This role provides significant visibility, ownership, and the opportunity to influence market strategy at a critical stage of growth.
Accountabilities:
The Brand Marketing Associate Director will be responsible for driving strategic marketing initiatives, supporting commercial expansion, and ensuring effective execution across multiple channels and stakeholder groups.
- Develop and execute product marketing strategies, including disease education initiatives, messaging frameworks, promotional materials, and educational programs.
- Lead patient strategy development and collaborate with agency partners to deliver integrated omnichannel marketing programs.
- Build market access strategies, value propositions, and supporting materials in partnership with internal stakeholders.
- Create and implement tactical plans across digital channels, healthcare networks, hospitals, and integrated delivery organizations to increase awareness and engagement.
- Partner with sales training teams to develop product-focused education and enablement resources.
- Collaborate with analytics teams to create performance dashboards, presentations, and measurement tools that track campaign effectiveness and business impact.
- Support promotional review processes by coordinating with medical, legal, and regulatory teams to ensure compliant marketing execution.
- Build and maintain relationships with healthcare professionals, key opinion leaders, agencies, and external vendors.
- Manage marketing budgets, monitor spending, and optimize investments to support business objectives.
- Contribute to cross-functional projects and strategic initiatives that advance commercial goals.
Requirements:
The ideal candidate will bring extensive experience in pharmaceutical, biotechnology, or healthcare marketing, along with strong strategic, analytical, and leadership capabilities.
- Bachelor’s degree in life sciences, business, marketing, or a related field; an MBA or advanced degree is preferred.
- 8+ years of commercial and/or marketing experience, including at least 4 years within the pharmaceutical or biotechnology industry.
- Proven experience launching or managing specialty, oncology, rare disease, or biotech products.
- Strong track record developing marketing strategies and successfully executing integrated promotional plans.
- Experience managing external agencies, vendors, and promotional budgets.
- Demonstrated ability to analyze complex commercial challenges and present strategic recommendations.
- Strong understanding of omnichannel marketing, customer engagement strategies, and performance measurement.
- Knowledge of U.S. healthcare reimbursement, distribution channels, and selling environments is preferred.
- Excellent leadership, communication, presentation, and collaboration skills within matrixed organizations.
- Ability to manage multiple priorities independently while maintaining strong attention to detail.
- Comfortable operating in a dynamic, rapidly changing environment with a proactive and results-oriented mindset.
- Willingness to travel more than 30% of the time.
Benefits:
- Competitive annual base salary range of approximately $170,000 to $187,000, depending on experience, qualifications, and location.
- Eligibility for discretionary bonus and equity awards.
- Remote work flexibility with a standard Monday–Friday schedule.
- Comprehensive medical, dental, and vision insurance options.
- Health and financial wellness programs.
- Employer assistance programs and wellbeing resources.
- Company-paid and voluntary life insurance, AD&D, short-term disability, and long-term disability coverage.
- Healthcare and dependent care flexible spending accounts.
- 401(k) retirement plan with company match.
- Paid time off, holidays, and flexible vacation policies.
- Employee discounts, rewards, perks, legal services, identity protection, and pet insurance options.
- Opportunities for professional growth and development within an innovative healthcare organization.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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