Brand & Social Strategist

Accountabilities

• Social Strategy & Execution: Execute the organic social strategy, editorial calendar, and daily content delivery across priority channels, particularly LinkedIn, ensuring consistent and timely publishing.
• Content Creation: Develop original, social-first content designed to increase brand awareness and engagement among target B2B audiences while adhering to established messaging and brand guidelines.
• Executive Thought Leadership: Support senior executives with social content, ghostwriting, content recommendations, and thought leadership initiatives that strengthen their external presence.
• Brand Voice: Apply and reinforce a clear, consistent brand voice and tone across social channels and relevant marketing communications.
• Storytelling: Identify compelling stories from customers, products, employees, and industry developments and transform them into engaging content using established storytelling frameworks.
• Performance Optimization: Monitor social listening insights and performance data, test different approaches, and use results to continuously improve content effectiveness.
• Cross-Functional Collaboration: Partner with content, creative, communications, product marketing, and other teams to execute campaigns and integrated content initiatives.
• Content Planning: Balance strategic priorities with hands-on execution, maintaining an organized workflow and ensuring social initiatives support broader positioning and marketing objectives.

Requirements

• Professional Experience: 5+ years of experience in social media, content marketing, communications, or a related discipline, ideally within B2B technology or SaaS.
• Social Media Expertise: Demonstrated success executing social media programs and managing editorial calendars for B2B audiences.
• Writing & Editing: Exceptional writing and editing skills, with the ability to adapt messaging for corporate brands, senior executives, and social audiences.
• Brand & Storytelling: Strong instincts for brand development, narrative construction, audience engagement, and identifying stories with meaningful business potential.
• Executive Support: Experience developing content for senior executives and supporting thought leadership programs.
• Platform Knowledge: Strong understanding of LinkedIn and other B2B-focused social platforms, including their content formats and audience dynamics.
• Analytical Mindset: Ability to interpret social performance data and listening insights and translate findings into practical content improvements.
• Collaboration: Strong interpersonal and cross-functional collaboration skills, with the ability to work effectively with diverse marketing and business stakeholders.
• Adaptability: Comfortable balancing strategic priorities with hands-on content execution in a fast-paced environment.

Benefits

• Base salary: $73,000–$80,000 annually, with a base salary of up to $80,000 depending on qualifications, experience, and work location.
• Bonus: Eligibility for an 8% annual bonus and an additional discretionary bonus opportunity.
• Medical coverage: Three medical plan options, plus dental and vision insurance.
• HSA support: Employer contributions to an HSA for employees enrolled in the HDHP plan.
• Retirement: 401(k) with a 100% match on the first 3% of employee contributions and 50% on the next 2%.
• Paid time off: Flexible PTO, 7 sick days, and 9 paid company holidays annually.
• Family support: Paid leave for birth parents, non-birth parents, and caregivers, plus surrogacy and adoption reimbursement.
• Income protection: 100% employer-paid life and disability insurance.
• Additional coverage: Voluntary hospital indemnity, critical illness, accident, and pet insurance.
• Flexible accounts: Healthcare FSA, HSA, and dependent care FSA options.
• Community engagement: One paid volunteer day each year.
• Work environment: Remote work with the opportunity to contribute to an AI-focused, growing technology organization.