Community & Content Manager

Accountabilities

• Manage day-to-day social media activity across multiple brand channels, including Instagram, Facebook, X/Twitter, and YouTube.
• Develop and maintain social content calendars aligned with marketing campaigns, seasonal opportunities, and individual brand priorities.
• Monitor engagement, respond to comments and messages, and actively cultivate growing, engaged audiences.
• Track social performance and provide regular reporting on audience growth, engagement, content effectiveness, and other relevant metrics.
• Identify, evaluate, onboard, and manage influencers and brand ambassadors across boating, hunting, fishing, snowmobiling, and broader outdoor recreation communities.
• Build authentic, long-term relationships with creators and partners while managing agreements, briefs, deliverables, activations, and performance tracking.
• Develop a pipeline of user-generated content, influencer assets, and partner-created materials to support marketing initiatives across the brand portfolio.
• Coordinate content sourcing with internal marketing teams, identify content gaps, and manage rights, permissions, licensing, and approved-content libraries.
• Represent the brands authentically across relevant online forums and niche communities, including Reddit and hunting, fishing, and boating forums.
• Monitor brand mentions and community conversations, respond appropriately, and communicate audience insights and emerging trends to marketing and product stakeholders.
• Develop initiatives to expand brand reach through social platforms, influencer and ambassador networks, podcasts, partnerships, sponsored content, and emerging channels.
• Identify and pursue co-marketing, podcast, partnership, and other external opportunities that can increase awareness and engagement.
• Support earned-media and PR activities by amplifying brand stories, contributing to media outreach, and connecting community activity with potential press opportunities.
• Collaborate across marketing, brand, creative, and other teams to ensure community and content initiatives support broader campaign and business objectives.
• Stay current on platform trends, algorithm changes, community norms, emerging formats, and evolving digital engagement practices.

Requirements

• 3+ years of experience in social media management, community management, influencer marketing, or a closely related field.
• Demonstrated success managing social channels and developing engaged audiences.
• Experience building and maintaining relationships with influencers, ambassadors, creators, or other external partners.
• Strong writing and storytelling skills, with the ability to adapt tone and voice across different platforms, audiences, and brand identities.
• Excellent organizational and project-management abilities, with the capacity to manage multiple brands, partners, content pipelines, and deadlines simultaneously.
• Comfort participating in niche online communities and engaging audiences in an authentic, helpful, and culturally aware manner.
• Experience sourcing user-generated content and managing content rights, permissions, and licensing.
• Strong understanding of digital and social media trends, platform functionality, audience engagement, and emerging content formats.
• Excellent relationship-management skills and the ability to build trust with creators, community members, and internal stakeholders.
• Collaborative mindset with the ability to work effectively across distributed marketing, brand, creative, and product teams.
• Genuine passion for outdoor recreation; experience or interest in hunting, fishing, boating, snowmobiling, or related activities is strongly valued.
• Familiarity with social media management platforms such as Sprout Social, Hootsuite, or Later is a plus.
• Basic graphic design capabilities using Canva or Adobe Creative Suite are advantageous.
• Experience in communications, public relations, earned media, media outreach, press pitching, or brand storytelling is a plus.
• Familiarity with outdoor recreation, safety education, licensing, or related industries is beneficial.
• Candidates must reside in one of the following U.S. states: AZ, CO, FL, GA, IL, IN, KY, MA, MD, MI, MN, NC, NV, OR, PA, RI, TX, VA, VT, or WI, or in Ontario, Canada.

Benefits

• Competitive salary plus an annual bonus.
• Fully distributed, remote-first work environment.
• Employer-matched 401(k).
• Medical, dental, and vision insurance with generous employer contributions, including HSA options.
• Maternity and paternity leave and related benefits.
• Three weeks of paid vacation.
• 12 paid holidays annually.
• Paid community service day.
• Flexible work schedule.
• Annual wellness allowance.
• One paid mental health day each year.
• Automatic work-from-home contribution included with each paycheck.
• Employee Assistance Program (EAP).
• Supportive environment focused on collaboration, inclusion, professional development, and meaningful work.