Accountabilities

The Creative Strategist will be responsible for leading the full paid social creative testing pipeline and developing strategies that improve campaign performance through continuous experimentation.

• Own the end-to-end paid social experimentation process, from research and hypothesis creation to creative testing and iteration.
• Develop performance-driven creative concepts based on customer insights, market trends, competitor analysis, and campaign data.
• Build and manage a structured creative testing roadmap, prioritizing experiments based on expected business impact.
• Create detailed creative briefs for video editors, designers, UGC creators, content creators, and influencers, including messaging, hooks, audiences, references, and testing objectives.
• Produce and manage multiple creative experiment briefs weekly while ensuring quality and strategic alignment.
• Analyze creative performance metrics including ROAS, CPA, CTR, hook rate, hold rate, conversion rate, messaging effectiveness, creative formats, talent performance, and audience segments.
• Translate performance insights into actionable recommendations and future testing opportunities.
• Conduct ongoing research into competitors, consumer behavior, emerging trends, and advertising best practices across Meta and TikTok.
• Collaborate with internal creative teams, marketing specialists, agencies, and production partners to ensure successful execution of creative initiatives.
• Manage creative production workflows and support the delivery of assets aligned with strategic goals.
• Build repeatable experimentation processes that improve creative performance and scalability over time.

Requirements:

The ideal candidate has a strong background in creative strategy, paid social advertising, and performance marketing within a fast-growing digital commerce environment, with the ability to combine creativity, analytical thinking, and execution.

• 3+ years of experience in Creative Strategy, Performance Marketing, or Paid Social roles within a DTC or eCommerce environment.
• Proven experience developing and optimizing creative strategies for Meta and TikTok advertising campaigns.
• Strong understanding of direct-response advertising principles and social-first creative formats.
• Experience analyzing campaign data and turning insights into clear creative direction.
• Ability to write detailed and actionable creative briefs for designers, editors, creators, and influencers.
• Deep understanding of UGC content and performance creative best practices.
• Experience managing creative agencies and/or UGC production platforms.
• Strong organizational skills with the ability to manage multiple projects and experiments simultaneously.
• Excellent communication skills and the ability to collaborate effectively across different teams.
• Experience with subscription-based eCommerce brands is a plus.
• Familiarity with creative research tools, Meta Ad Library, and competitor analysis methods is preferred.
• Understanding of landing page optimization and creative-to-funnel alignment is an advantage.
• Experience with project management tools such as ClickUp, Asana, or Monday.com is beneficial.
• Knowledge of AI tools for creative ideation and research, such as ChatGPT, Claude, or Perplexity, is a plus.

Benefits:

• Own the creative strategy behind high-impact paid social campaigns.
• Work with a collaborative and performance-focused international team.
• Have direct influence on creative decisions that impact business growth.
• Enjoy a high level of ownership, autonomy, and visibility.
• Join a fast-paced environment where experimentation and innovation are encouraged.
• Opportunity to build and scale a creative testing function from the ground up.
• 100% remote position with the flexibility to work from anywhere.
• Competitive compensation package with bonus opportunities.