The Offline Media Marketing Manager is an experienced marketer who specializes in planning, executing, and optimizing non-digital, non-click media channels, including Linear TV, Connected TV (CTV), radio, podcasts, and direct mail. This individual is results-driven, highly analytical, and adept at making data-informed decisions to maximize the performance and ROI of offline media investments in a fast-paced environment. They combine the rigor of performance marketing with the strategic thinking required to manage brand-building channels that operate outside of traditional digital click-based ecosystems.

This role will have high visibility and responsibility in the organization, working cross-functionally with creative, analytics, digital marketing, and sales teams to ensure cohesive go-to-market execution and measurable business impact.

What you will do:

· Develop, manage, and optimize campaigns across offline media channels, including linear TV, CTV/OTT, radio, podcasts, direct mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targets.

· Own the end-to-end campaign lifecycle for offline channels: strategy, media planning, measurement, and optimization.

· Continually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and prove channel effectiveness.

· Monitor and analyze campaign performance, delivery pacing, and profitability on an ongoing basis; develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targeting.

· Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reach/frequency, brand awareness, and cross-channel influence.

· Collaborate with the Creative and Content teams to develop compelling scripts, ad creative, direct mail pieces, and audio/video assets tailored to each offline channel.

· Stay well-informed of the latest trends, technologies, and best practices in offline and emerging media (e.g., programmatic TV/CTV, addressable TV, dynamic audio, personalized direct mail) and make insightful business decisions based on a deep understanding of the landscape.

What we’re looking for:

· Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.

· 5–8 years of hands-on experience planning, buying, and optimizing offline media channels such as linear TV, CTV/OTT, radio, podcasts, direct mail.

· Proven track record of driving measurable customer acquisition and brand lift through offline media channels.

· Strong understanding of offline media measurement methodologies: matched market analysis, incrementality testing, and brand lift studies.

· Experience with CRM platforms (e.g., Salesforce) and Google Analytics.

· Familiarity with the intersection of offline and digital media, understanding how offline channels drive online behavior and how to measure cross-channel impact.

· Experience marketing services to small business owners is a plus.

· Strong knowledge of the offline media landscape and campaign lifecycle management across TV, radio, podcasts, and direct mail.

· Highly analytical with the ability to translate complex data into clear, actionable business recommendations.

· Excellent verbal and written communication skills; ability to present to senior leadership and cross-functional stakeholders.

· Working knowledge of Microsoft Suite, CRM (Salesforce), and Google Analytics.

· Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously.

· Ability to deal with ambiguity, adapt quickly, and thrive in a fast-paced environment.

· Ability to collaborate and build relationships effectively across the organization.

· Self-starter with intellectual curiosity and a problem-solving mindset.

· Ability to leverage AI tools or agents to support research, analysis, or reporting workflows.

· A strong sense of accountability and ownership of results.

· Creative thinker who can identify innovative ways to reach target audiences through non-digital channels.

Kapitus Total Rewards Package Includes:

• Competitive Base Salary Range of $62,800 to $100,800 Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experience

• Annual Incentive Compensation Eligibility – Up to 10% annually