Senior Social Media Specialist - xstocks
•Kraken.Com· 10h
📣 Marketing⏰ Full-time⭐ Senior💰 $83k-167k🇺🇸 USA
10h ago
Kraken.Com·about 10 hours ago
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
xStocks is building the ecosystem for tokenized equities, bringing global stock markets onchain and expanding access to financial assets for anyone, anywhere.
We're looking for a Social Media Manager to own xStocks' global presence. This is primarily a B2B role — building xStocks' brand credibility, shaping its narrative, and making it the definitive voice for tokenized equities across exchanges, DeFi protocols, chains, and institutional partners. The other side of the role is community; engaging and growing the base of users and holders who believe in what xStocks is building.
If you're plugged into crypto and financial markets, know how to speak to both industry insiders and everyday investors, move proactively rather than reactively, and thrive in fast-moving environments, this is your seat.
Own xStocks' social presence across X and Linkedin as primary channels, building credibility and visibility with partners, exchanges, DeFi protocols, and institutional audiences
Build and run automations and systems that keep xStocks reactive to market events (quarterly earnings, macro moves, DeFi developments) so the brand is always part of the conversation at the right moment
Drive proactive, end-to-end partnership content; from pre-launch planning through execution, building co-marketing programs that help partners succeed alongside xStocks and keep them invested in the RWA narrative
Develop sustainable, sequenced content strategies that extend campaign life and maximize impact across the full product roadmap
Turn complex topics — tokenized equities, onchain markets, DeFi mechanics — into content that is clear, compelling, and shareable for both crypto-native and institutional audiences
Lead social go-to-market for product and partner launches, owning the full process from idea through execution
Build and manage a high-signal community through campaigns, participation loops, and conversations that drive real engagement and retention
Own your performance metrics with a focus on outcomes and business impact, not vanity metrics
5+ years in social media and community management, with a strong background in finance, fintech, or crypto — B2B or institutional experience strongly preferred
Knowledge of building brand credibility in a B2B context; you understand how to speak to exchanges, protocols, and institutional partners, not just retail audiences
Deep fluency in X and Linkedin, you understand what performs, why, and how to engineer it
Hands-on experience building automations and content systems
Strong grasp of DeFi mechanics and the ability to translate them into content that resonates
Experienced working with external partners on co-marketing; proactive about bringing partners into campaigns and building relationships that compound over time
Exceptional content creation skills end-to-end; sharp writing and the instinct to know what will land (Figma proficiency a plus)
Data-driven with a focus on measuring outcomes and business impact, not reach and impressions
Proficient with AI tools for content ideation, production, and workflow efficiency; uses AI as leverage, not a crutch
Self-directed and accountable; you build the system, own the calendar, and drive results without being chased
Genuinely plugged into crypto and financial markets — you're reacting to quarterly earnings before anyone briefs you on them
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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