The Role

Purpose of the role

Shape is a construction SaaS company. Our revenue team collects data everywhere: product usage in Metabase, prospect and customer data in HubSpot, sales calls, website activity, LinkedIn and enrichment tools like Lusha and Sales Navigator. What we don't have is one person who connects it all and makes it work automatically. That's this job.

To be clear about the emphasis: connecting the data is the starting point, not the job. The job is building, maintaining and scaling automation. Every stage of our revenue engine, from finding the right account to retaining the customer, should run on automated workflows that use that data to feed the team and tell them what to do next.

You'll build our go-to-market engine from the ground up and own it. You're the technical backbone for a revenue team of ~20 across marketing, sales and customer success.

Team

You'll sit in Shape's marketing team and your leader will be the Head of Marketing. You'll work daily with sales and customer success, who are effectively your internal customers.

The team already has content, design, web, video and product marketing covered. What's missing is the data and automation layer underneath all of it. Right now the Head of Marketing is building that himself in n8n, which doesn't scale. You're coming in to take it over, finish it properly and push it much further than we could on our own.

This is a role with unusual latitude. Some of the engine is built and some of the tools are already implemented, but you'll have the freedom to define the tech stack to fill the gaps, challenge our thinking and decide how this gets done.

Your top six objectives

1. Bridge our product and CRM data into a single, live source of truth that keeps moving on its own.
2. Automate every stage of the revenue lifecycle, from finding the right account through to retaining the customer.
3. Build the signal and notification layer so the right person gets the right information at the right time.
4. Build the dashboards that marketing, sales and customer success all run off, so everyone works from the same numbers.
5. Own the tech stack across the whole engine, spotting the gaps and recommending what to add or drop.
6. Take full ownership of the engine so it runs, and keeps running, without the Head of Marketing building workflows.

Your top six responsibilities

You'll build and run an end-to-end automated engine that covers the full customer lifecycle. It looks like this:

1. Find. Use data to identify the right accounts and the right people in them, automatically, using signals like jobs and permits won, job moves and website intent, enriched with the right contact data.
2. Feed. Turn that into prioritised, contextual lists the SDRs start every morning with: who to contact, why, and what signal fired.
3. Monitor. As SDRs work leads into cadences and demos, and as CSMs run live client meetings, build automations that monitor the calls and activity and enrich the CRM with what's learned.
4. Accelerate. Use that enriched data to generate automated recommendations that help the sales team progress and close deals faster.
5. Retain. Use product-usage, support and engagement data to monitor adoption, flag churn risk early and trigger upsell prompts when free users are ready. Feed CSMs a prioritised daily view of which accounts need attention and why, backed by a dedicated CS dashboard of account health, usage and engagement across the portfolio.
6. Underpin all of it. Bridge Metabase and HubSpot into a single, live source of truth, then keep data flowing automatically between inputs and outputs. This isn't a one-off integration job; the engine only works if the data keeps moving on its own. Build and maintain the automation in n8n with an AI layer (Claude, Gemini) acting on the signals. Build the dashboards (Power BI, HubSpot, Mixpanel) for pipeline, attribution, rep and call performance, and customer health. Get the right information to the right people at the right time, whether that's a notification, a task in HubSpot or a dashboard someone checks each morning. Keep HubSpot clean: data hygiene, lifecycle stages, deduplication and enrichment. Own the tech stack across the whole engine, spot the gaps and recommend what to add or drop.

Your Capabilities

You are a builder who thinks in systems. You're equally comfortable in a SQL query, an n8n canvas and a conversation with a sales rep about why their pipeline data is wrong. You'd rather automate something once than do it manually twice, and you're relentless about eliminating manual work, starting with your own.

Must-Have (The fundamentals)

• Mastery: Proven experience building end-to-end sales and marketing CRM-centred automation, ideally HubSpot. We care less about integrations you've set up and more about workflows you've built that changed how a team worked day to day. Hands-on with workflow tools (n8n, Make or Zapier; n8n preferred) and comfortable using LLMs and AI agents in production workflows. Strong SQL and data-modelling skills; you can join messy data from multiple systems and make it reliable. Dashboarding experience (Power BI or similar). Deep Claude expertise is non-negotiable: Claude, Claude Cowork, Claude in workflows and agents. Claude sits at the heart of our automation stack and you should be the most advanced Claude user in the company.
• Communication: Proficient communicator in written and verbal English, able to translate between technical and commercial. You can explain to an SDR why their morning list looks the way it does, and to a leader what the data actually says.
• Leadership: Strong critical thinking. You'll constantly face "the data says X but the team believes Y" problems, and you need to work out what's actually true before you automate it. You lead yourself proactively in a remote, largely self-directed role where.
• Impact: A systems mindset: you build things that keep running when you're not looking at them. An AI-first working style, where your own daily process is automated and AI-assisted by default. We're hiring you to eliminate manual work, starting with your own.

Nice to Have (If you don't have it now you will after joining)

• Mastery: Enrichment tooling (Clay, Lusha, Sales Navigator), signal and intent providers (PredictLeads, Trigify or similar), product analytics (Metabase, Mixpanel), and B2B SaaS or sales-led GTM experience.
• Communication: The ability to teach others, raising the whole team's capability with AI and automation rather than keeping it in your head.
• Leadership: Experience being the first or only person owning a data or automation function, building it from nothing.
• Impact: A track record of automation that measurably moved a commercial number, not just saved admin time.

Shape isn't the place for you if any of the following is true:

• You want an easy role without much challenge
• You like to be the smartest person in the room
• You don't like continuously receiving honest candid feedback
• You prefer to do your own thing rather than work with a team
• You'd rather be handed a detailed spec than work out what needs building