MUST HAVE

• Proven success profitably scaling multi-channel Google paid media campaigns across Search, Performance Max, YouTube, Display, Discovery, and Demand Gen spanning multiple verticals.
• Deep analytical expertise with BI tools (Looker, Google Analytics, etc.) plus advanced Excel/Google Sheets skills (pivot tables, VLOOKUP, etc.)
• Experience leading cross-channel growth strategies and building high-performing paid media playbooks for Google’s full ecosystem.
• Ability to leverage audience, creative, and bidding strategies to control front-end acquisition costs while maximizing down-funnel value and advertiser quality metrics.
• Demonstrated platform ownership with a track record of delivering aggressive scale and ROAS goals across Google Ads.
• Exceptional communication and collaboration skills; able to influence decision-making across creative, analytics, and executive teams.
• Leadership experience mentoring and developing paid media teams.

EXPERIENCE: 6+ years managing large-scale digital media portfolios in affiliate marketing or lead generation ($20M+/year), including 2+ years in a leadership or people management role.

YOUR ROLE

You will lead Launch Potato’s paid media strategy for FinanceBuzz across Google’s advertising ecosystem including Search, Performance Max, YouTube, Display, and Demand Gen/Discovery, driving profitable growth and operational excellence.

You’ll combine strategic leadership with hands-on execution, personally overseeing high-impact campaigns, testing roadmaps, and optimization strategies. You’ll partner with existing media managers to plan and allocate resources to execute on your campaign strategies. You’ll identify scalable opportunities, improve efficiency, and strengthen Launch Potato’s competitive position in performance marketing.

This is a high-impact, high-visibility role with direct influence over budgets, strategy, and our intention is for you to grow to manage your own team. You’ll partner with senior leadership to shape the future of our paid media roadmap while setting new standards for analytical depth, automation, and executional precision.

OUTCOMES (PERFORMANCE EXPECTATIONS)

• Own paid media performance across Google Ads channels (Search, PMax, YouTube, Display, Discovery, Demand Gen).
• Deliver consistent growth in spend and profitability, meeting or exceeding channel ROAS and your own margin targets towards aggressive YoY growth goals.
• Mentor paid media manager, developing their strategic thinking, analytical rigor, and cross-functional skills with the intention to manage them once you master the business.
• Partner with creative & yield teams to align your own ad copy messaging, landing page experience, and testing strategies that improve CTR, CVR, and ROAS.
• Build scalable frameworks for campaign testing, data analysis, and creative iteration within Google’s automation and audience systems.
• Drive cross-functional collaboration to ensure Google paid media investments integrate with the broader company growth strategy.
• Identify and champion new Google platform opportunities, betas, and expansion strategies.
• Enhance the existing Launch Potato’s Google media-buying playbooks to improve operational efficiency and data-driven decision-making.

SUCCESS LOOKS LIKE

• You deliver growth beyond 2026 goals across spend, efficiency, and profitability.
• You elevate the Paid Media team through leadership, structure, innovation, and coaching.
• You set the standard for ownership, analytical rigor, and cross-team partnership.
• You earn recognition as a trusted strategic leader by executives and peers.

COMPETENCIES

• Strategic Leadership: Connect high-level business goals to tactical execution across Google’s platforms.
• Analytical Mastery: Deep understanding of performance metrics, cohort behavior, attribution, and financial modeling.
• P&L Ownership: Experience managing large-scale budgets and achieving profitability goals.
• Operational Excellence: Establish efficient workflows, testing frameworks, and best-in-class media-buying practices.
• Communication: Clear, concise, and persuasive communication with executives, peers, and cross-functional partners.
• Cross-Functional Collaboration: Proven success working across creative, analytics, product, and yield teams.
• Innovation: Constantly testing, learning, and evolving to stay ahead of Google Ads ecosystem changes.
• Leadership: Strong mentoring, coaching, and team development capabilities.

NICE TO HAVES

• Experience with AI tools (ChatGPT, Gemini, Claude, etc.) to improve workflow efficiency or insights.
• Understanding of personal finance and consumer financial services verticals.
• Experience leading cross-channel media expansion strategies beyond Google.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.