At Liaison, we’ve helped higher education institutions build better, more diverse classes for three decades. You may recognize us as the company behind the Centralized Application Service (CAS), Enrollment Marketing services and platform (EMP), SlideRoom, Time2Track, TargetX (CRM) and Othot.
Everything we do is focused on taking that proven success and expanding its scope and scale. Over 31,000 programs on more than 1,000 campuses see us as a forward-thinking partner integral to meeting their total enrollment goals — and we’re building the data- and mission-driven team that will reinforce our role for decades to come.
The Digital Graphic Designer is responsible for designing high-quality, digital-first creative assets that support enrollment and marketing initiatives across multiple channels. This role translates creative strategy into visually compelling, platform-appropriate executions for web and paid media, while also supporting print and email deliverables as needed.
Working across multiple agency clients, the Digital Graphic Designer ensures all assets are on-brand, accessible, and aligned with marketing goals. This role collaborates closely with creative strategy, copy, and campaign teams to deliver consistent, high-performing creative that meets quality and execution standards.
Responsibilities:
- Design digital-first creative assets, including web and landing page layouts, display and social ads, and short-form motion or video content.
- Produce print, email, and other traditional marketing assets as needed, ensuring visual consistency across channels.
- Translate creative strategy, messaging, and concepts into effective visual executions in partnership with copywriters and strategists.
- Develop visual layouts and design systems that support usability, accessibility, and conversion best practices.
- Execute creative across multiple agency clients, adapting visual style to align with institutional brand guidelines.
- Create and edit short-form motion and video assets, including ad variations and simple animated sequences optimized for digital platforms.
- Manage assigned design tasks and deliverables according to established timelines, workflows, and project priorities.
- Prepare and package final files for deployment across web, paid media, email, and print environments.
- Support creative testing efforts by producing visual and motion-based variants for performance optimization.
- Ensure all assets meet quality, accuracy, accessibility, and platform-specific specifications.
- Maintain organized files, version control, and supporting documentation.
- Leverage design, motion, and AI-assisted tools to improve efficiency, asset versioning, and creative iteration.
Position Requirements:
- Bachelor’s degree in Graphic Design, Visual Communications, Digital Media, or equivalent professional experience.
- 3–5 years of design experience in an agency or in-house marketing environment.
- Strong visual design skills with emphasis on digital-first assets such as web layouts, paid media ads, and social content.
- Experience creating short-form motion and video assets, including animated graphics and social cutdowns.
- Proficiency in industry-standard design and motion tools (e.g., Adobe Creative Suite, Figma).
- Ability to adapt visual style across multiple clients while maintaining brand consistency and quality.
- Strong understanding of usability, accessibility, and platform-specific design best practices.
- Highly organized and able to manage multiple projects and deadlines in a fast-paced environment.
