Senior Director, Ads Strategy and Operations

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). We are proud to share that Ad Age named Life360 one of the Top 25 Hottest Brands of 2025.

Life360 has more than 750 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above.

About the Job

We are looking for an experienced Senior Director of Strategy and Operations for our Advertising business. You will assist the GM of the advertising business in key strategic and operational facets of the business including: improving operational readiness and aligning cross-functional teams to achieve business goals. Key responsibilities include market analysis, goal-setting, resource allocation, program management, stakeholder alignment, and driving decisions.

This role requires a strong background in program management, business strategy, operations, with a blend of analytical skills and business acumen. You need the ability to work in ambiguous, fast-changing environments, drive programs across teams, build relationships, and influence executives. Because our Ads team has both business and technical teams, previous experience collaborating with both product, engineering, and business stakeholders is a plus.

Life360 is building the family ads platform that delivers insights, experiences and outcomes for brands, while offering benefits to our members that make everyday family life better. We are the 13th largest mobile app as measured in DAU (daily active users) - just behind Amazon. Our members open the app on average 5x per day, and we are growing our user base ~30% annually. In our first year of operation, we have laid the product and commercial foundations for brands to use our always-on location signals and family intelligence to drive results. We have launched flagship products, aimed at marketers that care about IRL (in real life) outcomes such as store visits. We operate with collaborative and contagious startup energy inside an established 18-year-old publicly traded company. Joining this team now is a rare opportunity to be part of the growth of an ads business as it scales in the US and internationally.

The US-based salary range for this position is $194,000-$287,000. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Leading complex, cross-functional programs: Managing programs that involve multiple teams and departments from inception to completion, ensuring successful delivery against operational standards.
• Manage Operations: Manage the execution of strategies, oversee workflows, and identify opportunities to improve operational efficiency.
• Streamlining processes: Identifying opportunities to improve efficiency and effectiveness in all facets of business execution.
• Cross-functional alignment: Facilitating communication and collaboration between different teams and stakeholders to ensure alignment and successful project delivery.
• Data Analysis: Structure and analyze complex problems using data to develop data-driven recommendations for business priorities and growth.
• Stakeholder Management: Align stakeholders across different departments and influence them to achieve desired outcomes.
• Strategy definition, planning, and driving execution: Define strategic themes, write plans formulated with OKRs (Objectives and Key Results), define and track key performance indicators (KPIs), and overall execute against plans.

What We’re Looking For

• 15+ years of experience in program management or management consulting and a proven track record of successfully leading complex projects.
• Experience working with scaled advertising businesses.
• Ability to lead, motivate, and influence teams and stakeholders.
• Superior communication and interpersonal skills, including the ability to communicate effectively with technical and non-technical audiences, both verbally and in writing.
• Ability to think strategically and act as a thought leader for leadership teams.
• Proficiency in data analysis to identify growth opportunities and drive informed decisions.
• Strong understanding of business principles and market dynamics.
• Proven ability to work effectively with cross-functional teams, including Sales, Engineering, Marketing, Finance, and Legal.
• Experience in leading and mentoring teams to achieve objectives.
• Bachelor’s Degree from an accredited university or equivalent experience, MBA preferred.
• Proven ability to understand and break down complex, multifaceted programs and projects into manageable pieces, organize cross-functionally and drive execution.
• Experience with program management tools and methods.
• Ability to quickly learn new technologies and follow industry trends.
• Comfortable with ambiguity and starting from scratch

Our Benefits

• Competitive pay and benefits.
• Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees.
• 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
• Employee Assistance Program (EAP) for mental wellness.
• Flexible PTO and 12 company wide days off throughout the year.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership for your preferred circle.

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Be a Good Person - We have a team of high integrity people you can trust.
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families.
• High Intensity High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

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