Senior Field Marketing Manager
•SentiLink· 14h
📣 Marketing⏰ Full-time⭐ Senior💰 $140k-170k🇺🇸 USA
14h ago
Life360·1 day ago
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.
Life360 Ads is the company’s fastest-growing business — and one of the most differentiated new advertising platforms in the market. Built on deterministic, first-party household and location signals from real people moving through the real world, we help brands reach families inside the Life360 app and across Connected TV, online video, native, and premium digital environments. We’re not here to replace the walled gardens; we’re here to reach the real people they can’t, with a signal that’s declared and deterministic rather than inferred. We’re early, we’re scaling fast, and we’re building the team that will define the category with us.
The US-based salary range for this position is $118,000 to $171,000. We take into consideration an individual’s background and experience in determining final salary — therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
We’re looking for a Senior Product Marketing Manager to own go-to-market for Life360’s advertising products and solutions. You’ll sit at the intersection of Product, Sales, Marketing, Partnerships, and Revenue — translating what our platform does into why it matters for advertisers, agencies, and partners.
This is a builder’s role, and very much a “strategic + tactical” combination that requires a willingness to roll up your sleeves. (It is not a role that merely directs activity.) You’ll define positioning and messaging for a portfolio that spans audience and data products, programmatic, CTV, online video, and native. You’ll shape the roadmap by bringing the market into the room, and you’ll arm a growing sales team to win. If you’ve brought technical advertising products to market and you’re energized by building a category rather than maintaining one, we’d love to hear from you.
GO-TO-MARKET STRATEGY & POSITIONING
PRODUCT PARTNERSHIP & LAUNCH
SALES ENABLEMENT & MARKET INTELLIGENCE
Ideal Skills
Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
#LI-Remote
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