Lighthouse Games is a new AAA studio in Leamington Spa. We are defined by our pedigree of talent, and serious ambition to build a new best-in-class game. When you join us at Lighthouse, you will be able to create the best work of your career, in an environment that feels truly collaborative. You will learn from the best, and work alongside the future greats of the gaming industry.
As Head of Marketing, you will be responsible for partnering closely with our publishing partners and development teams to develop compelling product marketing and GTM strategies for our games. This is a strategic, matrixed leadership role that involves close collaboration with Lighthouse’s internal development teams as well as our licensing, publishing and agency partners to build superb marketing strategies and world class marketing activations supported by outstanding creative execution.
Key Duties Include
- Support the long-term brand development, identity, and creative direction for all Lighthouse projects with a focus on player engagement and revenue growth.
- Build and manage clearly differentiated, positioned and targeted driving game brands based on deep, nuanced category understanding and consumer insight.
- Define our player target and map their associated needs, motivations, and behaviours to strategies that drive growth-orientated product market fit.
- Collaborate closely with our publishing partners and development teams to:
- Develop clear product and category positioning, target audience analysis and commercial strategy for our games.
- Develop ambitious, innovative and stand-out go-to-market, communications and live service marketing plans for our games.
- Ideate and build outstanding, creative marketing content that drives reach, engagement and trust.
- Develop strong strategic relationships with key licensor and brand partners across car culture, gaming, lifestyle and entertainment that deliver value and relevance to our players and unlock rich content opportunities that can positively engage players at scale.
- Connect our marketing with product and business deliverables, leveraging marketing data to help inform and prioritize strategy and execution.
- Demonstrate a matrix leadership style that is flexible and multi-dimensional to manage tension, clear paths, and motivate stakeholders.
Requirements
- Seasoned brand leader with deep experience driving global brand and product marketing strategy.
- Experience in building business strategy through a long-term brand lens.
- Excellent analytical skills and expertise in creating data-driven business strategies.
- Experience partnering with product development to make insight informed creative decisions.
- Familiarity with a complex licensing landscape.
- Experience in live services and new product development.
- Passionate and knowledgeable about cars, video games and popular culture.
- Excels at working in a highly matrixed team environment characterized by collaboration.
- Strong written and verbal communication skills, with a creative approach to storytelling.
- Comfortable managing the complexities and nuance of creative delivery across product development, licensing and external stakeholders.
Benefits
- 25 Days Holiday, plus 1 day for your birthday
- Studio Shutdown between Christmas and New Year
- Discretionary Bonus Scheme
- Health and Well-Being Benefits
