Senior Manager, Content Marketing Nonprofits
•GofundmeHybrid· 5h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $151k-226k🌎 Americas
5h ago
Linkedin·about 9 hours ago
This role will be based in our offices in either New York or San Francisco.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn Monetization Strategy team is looking for an Associate Monetization Strategy Manager to help accelerate growth and improve go-to-market strategy for our Talent Solutions business (~$7B+ in Revenue). This individual will work closely with leaders in our marketing, sales, finance, and product organizations to help craft new business models, define monetization strategies for new offerings, optimize packaging & pricing for existing offers, and develop global processes to ensure successful pricing execution. If you’re excited by driving growth through global, cross-business line, cross-channel and cross-product initiatives and want to be part of a company that is redefining how professionals succeed, we would love to talk to you.
LinkedIn embraces diversity, inclusion and belonging as a core tenet of our culture across the company globally. Diversity in all forms helps us closer towards realizing LinkedIn’s vision of creating economic opportunity for every member of the global workforce.
Responsibilities
Serve as Talent Solutions monetization strategy lead for a set of products and sales channels/segments where you will lead 1-2 monetization strategy initiatives from design through implementation.
Analyze and track performance of commercial model initiatives and provide insights and recommendations to improve programs, influence strategy, prioritization and processes.
Partner with Sales Leadership, Product Management, Product Marketing and BizOps to determine:
How the next generation of Talent Solution products will be brought to market and monetized
How we can evolve the current product and offer portfolio pricing and packaging to accelerate growth.
Partner with Product Marketing, Sales Ops and Systems to develop Go-To-Market and implementation plans to support global rollout of new commercial offers.
Leverage hypothesis-driven analyses to evaluate pricing and packaging opportunities
Build analytical models to inform, size and influence pricing strategy and to help support sub-workstreams of pricing and packaging strategy initiatives
Design and execute qualitative and quantitative customer research to transform insights into recommendations and inform pricing and packaging decisions.
Measure and track monetization performance to enable continuous improvements to our pricing and packaging.
Develop process foundations to improve price governance, execution, escalation processes, market validation, customer outcomes & decision making
Basic Qualifications
2+ Years of Pricing, BizOps, Business Strategy, Finance, Business Analytics and/or Go-To-Market Strategy experience at a SaaS company or similar experience at analytical role.
BA/BS degree in economics, management science, business, applied math, statistics, finance, analytics or related field.
Experience building financial models in Excel
Experience leveraging numbers and insights to influence & drive sound decision making
Preferred Qualifications
Experience with building reports in CRM, running own SQL analyses and building financial models.
Experience building business models or broader Go-to-Market strategies, optimizing packaging & pricing for B2B internet / SaaS / Software businesses
Demonstrated success and passion for collecting and analyzing customer insight to support strategic Go-To-Market, pricing and/or packaging decisions.
Demonstrated analytical and quantitative skills; ability to break down and solve problems through quantitative thinking and analysis
Experience with market research and research methods in pricing (e.g. Van Westendorp, Gabor Granger, Conjoint etc.).
Experience engaging and collaborating with cross-functional partners.
Ability to thrive in a fast-paced, “get it done” entrepreneurial environment
Ability to structure and communicate complex information in a simplified manner both written and verbally.
Comfortable with developing creative solutions under ambiguity and uncertainty.
Strategic and creative problem-solver who loves to tackle complex challenges in a collaborative team environment.
Intellectually curious and adaptable to different environments and team settings.
Suggested Skills
Communication skills
Analytical Skills
Pricing strategy
Financial analysis
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $89,000 to $145,000 Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
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