Email Activation Specialist [Fixed Term Contract- 1 year]

Location: Bengaluru / Mumbai / Gurgaon

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

We are seeking an Email Activation Specialist to join our team at our Bengaluru / Mumbai / Gurgaon offices. This role is responsible for producing and launching a high volume of email workflows with varying complexities using Adobe Campaign, our email service provider. In this position, you will be building, QA'ing, and launching email campaigns. The ideal candidate will have a strong background in deploying high volume emails using different email marketing tools, specializing in HTML/CSS, SQL, and dynamic content scripts. They are responsible for email creation, workflow configuration, campaign segmentation, and QA. 

If you have a passion for email marketing and are looking to make an impact in a dynamic environment, we encourage you to apply for this exciting opportunity. 

Key Responsibilities:

• End-to-end execution of email campaigns including; building emails and workflows, creating audience segments, setting up tests, and scheduling email campaigns 
• Create and manage workflows to support campaign objectives 
• Set up and execute A/B test email campaigns 
• Perform QA via a QA checklist for email campaigns 
• Ensuring accurate rendering across different browsers, devices, and email clients 
• Launch and ensure ongoing deployment success of daily, weekly, or ad-hoc campaigns in Adobe Campaign 
• Troubleshoot rendering issues or performance issues of email campaigns 
• Collaborate with cross-functional teams to define and communicate execution requirements, timing, and SLAs. 

Qualifications

Basic Qualifications:

• 3+ years of applicable experience 
• 2+ years of experience deploying high volume emails in an email marketing platform 

Preferred Qualifications:

• BA/BS Degree
• Proficient in responsive email design and front-end development. 
• Working knowledge of HTML/CSS and SQL 
• Proven ability to manage multiple projects in a deadline-driven environment. 
• Strong written and verbal communication skills in English, with ability to adapt messaging for varied audiences 
• Familiarity with common email marketing tools - Adobe Campaign preferred, Stensul or Litmus 

Suggested Skills:

• Email Campaign Management
• Workflow Automation
• A/B Testing
• Quality Assurance
• Responsive Email Design
• HTML/CSS

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LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf

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