At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in San Francisco, Mountain View, or New York.

We’re looking for a full-time Sr. Manager, Brand Strategy to join LinkedIn’s Corporate Brand Marketing team. This person will drive brand strategy across LinkedIn’s core lines of business, partnering closely with Product, Product Marketing, and Integrated Marketing to turn audience insight, market context, and business priorities into clear go-to-market strategies. The work will help LinkedIn compete more effectively, make our value easier for audiences to understand, create intuitive connections across our product portfolio, and strengthen LinkedIn’s leadership in the future of work.

You’re a strategic problem-solver who starts with the business opportunity and works backward to the audience insight. You’re curious about what drives people to choose, trust, and advocate for a brand. You can turn complex, ambiguous problems into simple strategies that teams can act on, and you’re as energized by B2B challenges as you are by B2C. You bring experience developing audience insights, leading research, and shaping positioning, naming, messaging, and narratives. You are a strong collaborator and influencer who can align cross-functional leaders and peers around strategies that create audience clarity and measurable business impact.

Responsibilities    

• Build go-to-market brand strategies for new products and features, including ownable positioning, clear naming, and motivating messaging
• Define category positioning and narratives that guide line-of-business marketing strategy, sales enablement, and future product innovation
• Lead research that identifies where LinkedIn can win, including audience perceptions, purchase drivers, product concepts, naming, and messaging
• Co-create annual line-of-business marketing strategies with partners, including objectives, audience priorities, and core themes
• Shape marketing briefs for line-of-business campaigns and initiatives so they reflect LinkedIn’s unique value and ladder up to the annual strategy
• Develop frameworks and tools that help teams create clear, consistent, and repeatable brand strategies
• Connect insights, learnings, and opportunities across teams to strengthen go-to-market work across initiatives and channels

Basic Qualifications

• 7+ years of experience in brand strategy, brand management, product marketing, or a related role, including ownership of strategic recommendations.
• 4+ years of experience developing naming, positioning, messaging, and go-to-market strategies for global brands, ideally in technology, B2B, or complex portfolio environments.
• BA/ BS Degree or equivalent experience

Preferred Qualifications

• Develops brand strategy across complex portfolios in matrixed organizations.
• Brings a strong understanding of both B2C and B2B brands, products, or services.
• Skilled in developing brand positioning, value propositions, messaging frameworks, and narratives for brands, products, and services.
• Leads product naming strategy, name development, naming workshops, and research approaches.
• Adept at partnering cross-functionally and globally (e.g., Product Marketing, R&D teams, Comms, Legal, and Brand marketing) with confidence working through complex stakeholder input.
• Leads qualitative and quantitative research, such as driver research, sentiment research, diary studies, concept testing, semiotic analysis, and survey research.
• Builds annual marketing strategies, campaign briefs, and go-to-market plans.
• Excellent communicator (written and verbal) with strong judgment, audience empathy, and the ability to simplify complex topics.
• Self-starter who can manage multiple workstreams at once while partnering effectively with different stakeholders and teams.

Suggested Skills:

• Brand and Product Positioning
• Product Naming
• Written & Verbal communication
• Translating research to insights
• Influence and collaboration

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $130,000 to $203,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

 

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We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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