Market Activation Analyst (Health Plans / Health Systems)
Lyrahealth·about 14 hours ago
Reporting to the VP Strategy, the Market Activation Analyst for Health Plans & Health Systems (HP/HS) will serve as the analytical engine driving strategic geographic expansion, market entry, and commercial activation. This role bridges macro-level healthcare market intelligence with tactical target setting to optimize commercial growth and care delivery scaling.
The ideal candidate possesses deep quantitative rigour, experience working with third-party healthcare datasets, and the ability to turn complex market dynamics into executable, provider-level and payer-level activation playbooks.
Responsibilities
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Leverage third-party healthcare data platforms and analytical tools (e.g., claims data, census/demographic data, payer landscape analysis) to conduct macro-level market evaluations.
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Synthesize complex market trends to inform the corporate roadmap and establish data-driven strategic rationales for future geographic expansion and payer contracting priorities.
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Evaluate payer density, reimbursement models, and local healthcare regulations to identify high-value market entry opportunities.
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Develop and customize market-specific activation playbooks with directional prioritization of target provider groups, health systems, and specialty service lines.
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Conduct strategic profiling and market-level competitive analysis to pinpoint high-potential clinical partners and network integration opportunities.
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Partner with cross-functional commercial, clinical operations, and business development teams to tailor market go-to-market strategies based on local competitive dynamics.
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Refine, maintain, and own the market activation Top-of-Funnel (TOFU) and Care Starts quantitative models that drive company-wide target-setting.
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Track key performance indicators (KPIs) across activation stages—from initial market entry and provider outreach through to patient onboarding and active care starts.
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Iterate forecast models using empirical performance data to optimize lead generation, funnel efficiency, and revenue predictability per market.
Macro Market Analysis & Expansion Strategy
Playbook Customization & Tactical Prioritization
Funnel Modeling & Target Setting
Qualifications
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Experience: 3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence within a digital health, health plan, health system, or high-growth healthtech organization.
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Data & Analytical Skills: Advanced quantitative and analytical skills (Excel, Google Sheets, SQL, or BI tools like Tableau/Looker) with proven experience structuring and manipulating large third-party datasets (e.g., IQVIA, Definitely Health, CMS/claims data).
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Strategic & Funnel Modeling: Direct experience building and maintaining conversion, pipeline, or top-of-funnel operational models (e.g., lead-to-care start funnels).
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Industry Knowledge: Deep understanding of US healthcare delivery models, health plan reimbursement structures, health system operations, and provider profiling.
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Communication: Strong narrative synthesis and slide-building abilities to translate dense market data into clear, actionable executive playbooks.
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Education: Bachelor’s degree in Healthcare Administration, Business, Economics, Statistics, or a related quantitative field.
Market context
Measured from remote postings we have tracked ourselves — not self-reported survey data.
What Mid Level Data Science roles in Americas pay
- 25th
- $78k
- Median
- $107k
- 75th
- $150k
Based on 4,023 comparable postings with disclosed salaries, last 12 months.
How Lyrahealth is hiring
- Last 90 days
- 122 roles
- Total tracked
- 722
- Hiring across
- 12 job families
Tracked since September 2020.