Sales Development Representative, LoyaltyPlay

About Mistplay and LoyaltyPlay

Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.

LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.

What you’ll do at Mistplay

• Research and sequence named, scored accounts in the five verticals, aimed at the decision makers who own monetization, revenue, growth or loyalty: VP or Director of Monetization, Head of Revenue or Growth, app or loyalty product owner.

• Run high-volume, multi-channel outbound by phone, email and LinkedIn Sales Navigator with sequencing automation; personalize on account news and market triggers.

• Lead with the LoyaltyPlay value proposition: new revenue and higher user lifetime value from rewards-driven engagement.

• Run a short discovery before you book: current monetization or loyalty stack, revenue goals, retention pain. Qualify against the ICP standard and hand every held meeting over with complete notes.

• Book to the routing the Team Lead sets: current sellers first, from Jan 4 the BDMs and the Team Lead, overflow to the BDRs.

• Log every activity in Salesforce the same day, and feed competitor and market observations back to the Team Lead.

What you’ll bring to Mistplay

• 6+ months in a high-volume sales development, lead generation or inside sales role, preferably in SaaS, adtech, mobile gaming or another B2B technology setting.

• A record of meeting or beating a meeting or SQL quota.

• Strong written communication: personalized messages, and the persistence to handle objections.

• Comfort researching markets and segments on your own.

• Strong CRM skills (Salesforce) and comfort with sequencing tools. Nice to have: Salesloft or similar; an understanding of mobile monetization (offerwalls, in-app advertising, loyalty programs) and user LTV.