We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.
We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.
We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.
If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷
As a Head of Product Design, you’ll play a critical role in shaping high-quality, emotionally resonant digital experiences across our responsive web platform and native mobile apps. You’ll coach others to raise the bar for design craft and user experience across our digital ecosystem, ensuring customer journeys are intuitive, efficient, delightful, and aligned to both user needs and business goals.
You’ll lead design across Frequency, taking ownership of one of our most critical business areas - building the “Moonpig habit” and increasing how often customers choose us throughout the year. This is a 12-month maternity cover, offering the opportunity to make a real impact during a pivotal period.
Working closely with Product, Engineering, CRM, Brand and senior leaders across the business, you’ll operate with a high degree of autonomy, influencing strategy, ways of working and how our brand shows up across key customer journeys. Your work will directly help millions of customers celebrate more moments that matter.
We're looking to move fast, so candidates will need to be available to start from mid April - early May at the latest.
Key Responsibilities:
- Define and communicate the Frequency design strategy across Plus, Reminders, App and Editor.
- Translate company goals into clear design principles and direction that guide teams.
- Inspire cross-tribe collaboration and elevate design quality across end-to-end journeys.
- Act as a core member of the Product & Design leadership team, aligning with senior product and engineering stakeholders.
- Shape roadmaps, resolve trade-offs and ensure Frequency strategy integrates into the wider product direction.
- Represent design in strategic forums and influence senior decision-making.
- Build strong relationships with stakeholders across the business to deepen understanding of customer and commercial needs.
- Lead, coach and develop designers across multiple domains, including areas outside your own historical expertise.
- Build a culture of autonomy, creativity, psychological safety and high performance.
- Strengthen design rituals, standards and review practices across Frequency.
- Develop senior ICs and emerging leaders through tailored, inclusive coaching.
- Oversee delivery of high-impact, cross-tribe initiatives that drive frequency and retention.
- Improve planning, governance and systems to enable fast, consistent execution.
- Connect user insight and design strategy to measurable business outcomes.
- Shape OKRs and prioritisation models that demonstrate design’s commercial impact.
- Maintain a high bar for design craft, consistency and innovation.
- Bring external inspiration, industry benchmarks and thoughtful experimentation, including the use of AI where it adds value.
About you:
- Proven experience leading Product Designers in a fast-paced, tech-led environment.
- Experience as a Head of Product Design, owning design strategy for a complex product area.
- Comfortable balancing strategic leadership with hands-on craft, staying close to execution.
- Strong people leader with experience coaching senior ICs.
- Able to co-create and unlock long-term design vision across multiple teams and disciplines.
- Deeply user-centred, with a passion for embedding customer insight into design decisions.
- An excellent communicator who can clearly articulate design rationale and influence senior stakeholders.
- Solid understanding of how products are built across web and native apps.
- AI-literate, with experience using AI tools for ideation, production or optimisation.
- Confident working with design systems, Figma and modern design tooling.
- Experience in loyalty, retention or frequency-based products is highly valuable.
Recruitment Process:
- 30 minute recruiter call
- 30-minute call with a Design Leader
- 60-minute case study interview or white board session
- 60-minute workshop or whiteboard session with the Design Team
- Final fit interview with VP Product
What's in it for you?
We believe in empowering our team to do their best work. Enjoy:
💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
💆🏽 Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
📈 Career Growth: Learning allowances, coaching & development programs.
Want to know more?
Explore our full benefits package: here
Our Ways of Working:
We trust you to do what’s right, providing flexibility to balance work and life. We believe in giving you permission to innovate and focus on delivering meaningful results. We understand that effective ways of working are unique to each individual, role, and team, and we’re committed to supporting and discussing your specific needs throughout the interview process and beyond.
Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
