Lead Marketing Analyst

Location: Remote (US)

About Natera

Natera is a global leader in cell-free DNA testing. Our mission is to change the management of disease worldwide through genetic testing that's accessible, accurate, and actionable. We serve millions of patients across oncology, women's health, and organ health, and we're growing fast.

About This Role

This is not a dashboarding job. You will own the full measurement stack for marketing at a publicly traded genomics company doing $2.6B+ in revenue. Campaign performance, funnel analytics, attribution modeling, and budget recommendations all run through you.

The reality is that the data environment isn't clean. Marketing runs across Salesforce, Airtable, agency-managed platforms, and in-house campaigns. Data comes in different formats, at different cadences, from different owners. You'll build the reporting frameworks, standardize the definitions, and connect the systems so that marketing leadership can make investment decisions based on numbers they trust.

You'll sit at the intersection of Marketing, Sales, and Ops. When someone asks "is this campaign working?" or "where should we put the next dollar?" you're the one with the answer. Not a guess. A number, with context, tied to pipeline.

What You'll Do

Own Campaign Measurement and Performance Reporting

• Lead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiatives

• Build and maintain dashboards that give marketing leadership clear visibility into performance, trends, and ROI

• Ensure consistent reporting standards across channels, teams, and stakeholders

• Translate raw campaign data into performance narratives that drive decisions

Collaborate on Campaign Planning

• Use Airtable to support campaign hierarchy, planning and tracking

• Structure and optimize how campaign and performance data is organized and accessed by the marketing team

• Bridge gaps between Airtable workflows and Salesforce where needed

• Ensure operational data is clean, consistent, and accessible

Own Attribution and Investment Measurement

• Develop and refine multi-touch attribution models that reflect how Natera's buyers actually engage

• Evaluate campaign and channel effectiveness to guide budget allocation decisions

• Provide clear recommendations on where to scale spend and where to cut

• Partner with Brand and Marketing leadership on forecasting and investment planning

Drive Full-Funnel Analytics and Visibility

• Track and analyze performance across the full funnel: lead to MQL to SQL to pipeline to closed-won

• Improve visibility into the Salesforce marketing funnel, including lead flow, conversion rates, and pipeline contribution by campaign and channel

• Identify bottlenecks in the funnel and partner with Demand Gen, Sales, and Marketing Ops to fix them

• Connect campaign activity to pipeline outcomes so marketing can demonstrate revenue contribution

Ensure Data Quality and System Alignment

• Partner with Data Engineering and Marketing Ops to ensure clean, reliable data flows across systems

• Maintain consistency across Salesforce, Airtable, Eloqua and agency platforms

• Standardize definitions and reporting frameworks

• Own the data dictionary for marketing analytics

What You Bring

Must-Haves

• 5-8+ years of experience in marketing analytics, growth analytics, or demand gen analytics

• Deep hands-on experience with Salesforce data, including funnel reporting, campaign tracking, and pipeline analysis

• Experience working with Airtable for campaign tracking, workflow management, or operational reporting

• Strong SQL skills and working proficiency with at least one BI tool (Tableau, Looker, Power BI, Snowflake Intelligence, etc.)

• Proven ability to analyze and improve full-funnel conversion from lead to pipeline

• Experience with multi-touch attribution modeling and campaign ROI analysis

• Track record of translating data into investment decisions, not just reports

• Ability to work cross-functionally with Marketing, Sales, Ops, and Finance and influence decisions with data

Nice-to-Haves

• Experience in healthcare, biotech, diagnostics, or life sciences marketing

• Experience managing agency relationships and measuring agency-managed campaign performance

• Familiarity with marketing automation platforms (Eloqua, Marketo, HubSpot, Pardot)

• Experience with paid media measurement across LinkedIn, Google, and programmatic channels

• Background in a high-growth public company environment

• Experience building reporting frameworks from scratch (not just inheriting mature systems)

Why This Role Is Different

Most marketing analytics roles focus on reporting on campaigns after the fact. This role goes further. You will help evolve and scale the measurement layer for a marketing organization that is growing quickly across multiple clinical verticals.

You will not be starting from scratch. There is an existing analytics foundation in place, but it is not yet fully standardized or scaled. This is where you come in. You will build on what exists, bring structure to how we measure performance, and elevate how insights drive decisions across the organization.

The opportunity here is real ownership with direction. You will play a key role in defining how marketing performance is measured, how it is reported, and how insights translate into action. Your work will directly inform decisions across Marketing, Sales, and Finance, especially around campaign strategy, pipeline impact, and budget allocation.

This is a chance to be part of a maturing analytics function and help shape how it scales.