Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
Adprime - Digital Account Manager – Sales Strategy and Client Service
Adprime by Newsweek is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.
Position Summary
Adprime by Newsweek is seeking a CTV-specialist for our Sales Strategy & Client Success department. This is a high-impact role focused on winning business through data-driven storytelling, research, and technical mastery. While the primary focus is the growing Connected TV (CTV) business, you will act as a versatile strategic resource, supporting display advertising and identifying opportunities in emerging AI-driven advertising solutions. You will be the engine behind our sales efforts, crafting the "case for Adprime" for healthcare and pharma clients.
This role reports to the Director of Sales Strategy & Client Success and is responsible for overseeing a book of business that includes client relationship development, digital media campaign management, and response to RFPs. The position is remote but travel will be required on a quarterly basis.
Key Responsibilities
CTV & Digital Pre-Sale Strategy
- Pre-Sale Collateral: Lead the development of CTV-specific sales marketing decks, pitches, and custom proposals.
- Omnichannel Planning: Provide strategic planning and marketing support for display, mobile, and video ad sales to ensure holistic client solutions.
- Research & Case Studies: Conduct deep-dive industry research and mine historical data to build compelling success stories and "proof of concept" case studies.
- AI & Innovation: Stay at the forefront of AI advertising trends, helping the sales team translate these opportunities into actionable client offerings.
- Complex Forecasting: Utilize DMPs and internal tools to forecast inventory, calculate GRPs, and evaluate ROI for prospective clients.
Unified Client Success & Account Management
- Campaign Lifecycle Management: Oversee the full lifecycle of digital media campaigns, including display, OTT, pre-roll video, and custom sponsorships.
- Technical Onboarding: Lead the launch process for complex campaigns, ensuring trafficking accuracy across all inventory partners.
- Strategic Optimization: Proactively manage accounts by monitoring daily delivery metrics and performance data to provide optimization recommendations.
- High-Level Reporting: Prepare robust weekly/monthly wrap-up reports and Quarterly Business Reviews (QBRs) focusing on KPIs and future strategic guidance.
- Revenue Growth: Assist Sales with upselling new or existing products and securing incremental budgets and renewals.
- Cross-Functional Liaison: Act as the primary liaison between internal teams (Ad Ops, Publisher Development) and clients to solve problems and troubleshoot technical issues.
Desired Skills & Experience
- CTV Mastery: Minimum 3+ years of experience with a heavy focus on CTV, OTT, or Linear TV.
- Digital Breadth: Solid understanding of programmatic advertising, display, and video ad delivery.
- Measurement Expertise: Hands-on experience with CTV measurement and attribution tools (e.g., iSpot, TVSquared, Innovid).
- Analytical Prowess: Strong ability to analyze data and clearly communicate findings, specifically regarding GRPs, reach, and frequency.
- Sales Marketing Mindset: Proven ability to build compelling PowerPoint decks and Excel-based media plans under tight RFP deadlines.
- Adaptability: A "forward-thinking" mindset with a desire to learn and implement AI-driven advertising tools.
- Education: BA/BS required.
Salary range: $100,000 - $125,000 commensurate with experience
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.
