Core Expectations:

Commercial & Partner Management

• Own the commercial performance and P&L of assigned markets and partners, including revenue, profitability, inventory, and promotional investments.
• Develop pricing, assortment, merchandising, and promotional strategies that strengthen sell-in, sell-through, and long-term channel profitability.
• Evaluate the performance and ROI of commercial investments and recommend adjustments to improve resource allocation and financial returns.
• Lead annual business planning, partner scorecards, and quarterly business reviews to track sales, inventory, execution, and brand-development objectives.
• Build and grow relationships with key distributors, buyers, trading partners, and cross-border e-commerce platforms.
• Partner with internal teams to support platform launches, expansions, and account-specific initiatives

International Distribution Strategy & Market Development

• Expand presence in priority international markets, with an initial focus on China and Asia Pacific, while identifying opportunities in additional regions as the business grows.
• Identify, evaluate, and onboard new distribution partners and channel opportunities across priority international markets to drive incremental revenue growth
• Assess market dynamics, competitive landscape, and channel performance across international markets to inform strategic decisions
• Develop market-specific growth strategies based on consumer insights, competitive dynamics, and channel opportunities.
• Build a robust pipeline of opportunities and drive deals from prospecting through execution
• Serve as a trusted commercial advisor to distributors and retail partners, recommending strategies to expand distribution, improve execution, and accelerate growth.
• Explore innovative distribution models, including cross-border e-commerce marketplaces, digital health platforms, and strategic alliances
• Structure and negotiate partnership agreements, ensuring alignment with company financial and strategic goals
• Navigate regulatory, compliance, and operational considerations across China and broader Asia Pacific markets

Cross-Functional Collaboration

• Lead cross-functional execution across Marketing, Regulatory, Supply Chain, Finance, and Science, including product registration, localization, and launch execution, to support successful launches and business growth.
• Own demand forecasting for assigned markets and work with Finance and Supply Chain to maintain product availability and optimize inventory.
• Align product launches, promotions, and content strategies with distribution partner needs
• Ensure partnerships and channel activities comply with applicable regulatory requirements, contractual obligations, and company brand standards.

Qualifications

• 7+ years of experience in business development, sales, international distribution, e-commerce, or another commercial function.
• Proven experience managing international distribution, e-commerce, or commercial channel partnerships. Experience in Asia Pacific and/or China cross-border commerce is highly desirable.
• Experience in consumer health, supplements, wellness, or regulated products strongly preferred
• Demonstrated success developing or scaling business in China and/or other Asia Pacific markets
• Strong negotiation, relationship management, and deal-making skills
• Demonstrated ability to develop commercial strategies while driving hands-on execution.
• Strong commercial acumen with experience managing P&Ls, revenue targets, pricing strategy, and profitability
• Excellent communication and cross-functional collaboration skills

Preferred Qualifications

• Existing relationships with cross-border e-commerce platforms, distributors, or trading partners in Asia Pacific
• Experience with cross-border e-commerce platforms (e.g., Rakuten, Coupang, Tmall Global, JD Worldwide)
• Familiarity with regulatory and compliance requirements for supplements or healthcare products
• Experience scaling emerging brands globally
• Business proficiency in Mandarin preferred; proficiency in another regional language a plus

Competencies & Skills

• Strong written and verbal communication skills with confidence engaging partners and stakeholders
• Proven ability to build, manage, and grow partnerships across cross-border e-commerce, distribution, and international channels
• Strong commercial acumen with understanding of pricing, margins, and channel economics
• Strategic thinking with the ability to identify and execute new business and market expansion opportunities
• Skilled negotiator with experience structuring and closing complex distribution agreements
• Analytical and data-driven, with the ability to translate insights into actionable strategies
• Effective cross-functional collaborator, able to align internal teams and external partners
• Strong ownership and ability to influence cross-functional teams, fostering accountability and performance
• Ability to operate in a fast-paced environment with a high degree of ownership and execution focus
• High integrity and sound judgment when managing sensitive business relationships and decisions