JOB DUTIES:       Helping research market conditions in local, regional, national, or online markets. Assisting with the gathering of information to determine potential sales of client products. Helping gather information on clients' competitors using NielsenIQ/GfK's data, including prices, sales, and/or methods of marketing or distribution. Helping prepare reports about NielsenIQ/GfK's market research findings by illustrating data graphically and/or by translating complex findings into written text. Analyzing data on customer demographics, preferences, needs, or buying habits to identify potential markets or factors affecting product demand. Helping measure the effectiveness of client marketing, advertising, or communications programs/strategies by using NielsenIQ/GfK's gfknewron tool for consumer data. Seeking and providing information to help companies determine their position in the Marketplace. Helping forecast and/or track marketing or sales trends by analyzing collected data. Monitoring industry statistics and/or following trends in trade literature. Assisting with the company's gfknewron insight platform, including duties relating to key performance indicators (KPIs) and methodologies. Helping the company with market research projects relating to the technical goods market. Regularly presenting market research performance data to the company's clients for global markets where NielsenIQ/GfK's data is available. Helping manage and coordinating Nielsen IQ/GfK's platform roll out and implementation efforts for countries within specific global accounts. Helping drive and coordinating NielsenIQ/Gfk's market research platform adoption efforts within the company's global client organization. Assisting with the design and control of NielsenIQ/GfK's action plans for various countries to guarantee the company meets its regional adoption goals and (global) user targets for market research projects. Helping ensure NielsenIQ/GfK's global client feedback impacts the company's future (product) roadmaps for market research projects. Assisting with NielsenIQ/GfK's digital transformation processes by presenting the Newron platform to U.S.-based clients, as well as to global clients. Helping deliver insightful Newron navigation metrics and actionable recommendations to GfK's clients. Helping coordinate market research client services by cross regions and by categories. Assisting with GfK's migration efforts for the gfknewron platform for U.S.-based accounts. Helping drive NielsenIQ/GfK's adoption efforts for the gfknewron platform within client organizations, including assisting with activation, reactivation, and engagement processes. Helping design and controlling GfK's action plans for market research projects. Performing tasks relating to return on investment (ROI) strategies by utilizing the company's data in a solid story telling format and by integrating market performances as a means of helping clients improve business results. Delivering industry business reviews (market research data) to senior client audiences using NielsenIQ/GfK's data/platforms. Helping build client success plans and client use cases to better prepare internal teams and GfK's clients on migration efforts for the market research platform. Helping implement the company's gfknewron platform in U.S.-based retail panels. Identifying cross sell and up sell opportunities, supporting NIQ-GfK business expansion within clients . Accountable for sustaining high satisfaction level through client servicing, measured by Net Promoter Score (NPS). Telecommuting may be permitted. When not telecommuting, must report to worksite. Up to 10% mostly domestic travel to HQ, customer visits, and global offices.

REQUIREMENTS:    Bachelor’s degree in Business Administration, Data Science, Chemistry, or related and 7 years of experience required.

Boston, MA; 40 hours/week.

This role has a market-competitive salary with an anticipated base compensation of the following range: $120,765.00-$129,100.00/year. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

Any employee with questions about this position may contact [email protected]. Any employee who wishes to apply may submit their resume on NIQ's career page Careers - NIQ and reference job R26_0015998. If applying, please include a resume.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion