Director, Marketing Operations and Data Analytics

Job Description

The Director of Marketing Operations & Data Analytics will drive marketing’s data insights and analytics, budget planning and tracking, and process optimization. This individual will be responsible for providing data insights, ROI analysis, and performance measurement on marketing’s lead to loyalty funnel, analyzing, automating and benchmarking our programs and campaigns against our goals and industry standards. They will also be responsible for performance measurement, analysis and conversion rates on the upsell and cross sell journey of our prospects and customers.

The individual will have responsibility for annual and quarterly planning/reporting for the marketing department along with ensuring budget reconciliation with finance. The objective is to drive insights, efficiency and ROI, orchestrate cross marketing team budgets, optimize NMI’s MarTech stack (CRM, automation), provide standardized analytics/reporting, and drive cross functional alignment in marketing and with other functions (Sales, Product, IT, and Finance) and ensure efficient campaign delivery. This is a results oriented leader role that will deliver data-driven insights, with a focus on improving the overall performance across the marketing organization and turning insights into actionable strategies for scalable growth.

Key Responsibilities

• Data & Analytics: Lead data management, performance analysis, reporting, and product segmentation reporting to derive insights, measuring marketing’s effectiveness on delivering, new logos, product extensions, customer cross sell and the effectiveness of associated campaigns and tactics (email, webinars, advertising, events, etc).
• Reporting: Develop compelling analysis, reports and presentations that effectively communicate key findings and insights to marketing stakeholders, the extended leadership teams, estaff and NMI’s Board of Directors.
• Planning and Execution: Manage the marketing budget and allocate resources effectively, ensuring optimal utilization and tracking ROI for all marketing activities.
• Operations and Optimization: Ensure best practices for lead to loyalty programs are executed, and optimized. Improve efficiency and scalability of marketing programs.
• Cross-Functional Collaboration: Serve as the marketing liaison to sales operations, product operations and finance to ensure GTM effectiveness and insights across the portfolio to increase the efficiency and effectiveness of our GTM strategy and execution.
• Technology Management: Ensure marketing has the right technologies, platforms and data from internal or external sources to efficiently and effectively drive revenue growth with product and sales.
• Compliance and Governance: Implement and enforce data privacy and security practices, ensuring all marketing activities comply with relevant regulations and standards

Core Skills & Qualifications

• Experience: 10+ years in Marketing Ops/Analytics, strong leadership, proven track record in delivering data insight that drive growth. 5+ years in a managerial or leadership role
• Industry Knowledge: Prior experience in the payments, merchant services, or financial services (FinTech), SaaS industry is strongly preferred.
• Technical Acumen: Deep hands-on technical/analytical knowledge of CRM (Salesforce), Marketing Automation (Pardot), and analytics/visualization platforms (GA4, Tableau, Power BI, Excel/Sheets) for data modeling, analysis and trending. And project management tools (i.e Jira).
• Analytical Skills: Strong ability to interpret complex data, identify trends, and translate insights into actions and strategic recommendations.
• Leadership: Proven ability to work with cross functional teams (sales ops, product and finance), manage projects, and collaborate with key stakeholders.
• Education: Bachelor's/Master's in Marketing, Math, Analytics, Operations, or related field, with an MBA preferred

As well as being a part of something exciting everyday, you will also receive the following benefits:

• • A remote first culture!
  • Flex PTO
  • Health, Dental and Vision Insurance
  • 13 Paid Holidays
  • Company volunteer days

What we do!

NMI enables our partners with choice, and challenges the one-size-fits-all approach to payments. You've probably used NMI in the last 24 hours without even realizing it. We’re the platform that powers success for innovative tech created by SMBs, entrepreneurs and fintech startups. We’re creative problem solvers who help visionaries smash through boundaries and think beyond what’s possible so they can think about what’s next. But we’re not just built for the tech savvy. We democratize the latest payments technology so that everyone can realize the benefits of easy payments across the full spectrum of commerce. We’re all about enabling more payments in more ways and more places.

We believe that having a diverse group of employees strengthens both our work and our workplace. We’re focused on making NMI more diverse and welcoming with initiatives like having a dedicated Diversity, Equity & Inclusion action group, diversity goals for hiring, anonymized resume screening, affinity groups such as our Women's network and LGBTQ+ Network, open forums for discussions on diversity and social justice, and measuring inclusion and belonging as part of our regular employee engagement surveys.

Equal Opportunity

NMI is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, age, marital status, national origin, sexual orientation or sexual identity, genetic information, citizen status (except those that do not have the legal right to be employed in the United States), disability, military service, service member, veteran status, or any other basis protected by applicable law.

Please be aware that all offers of employment are made subject to receipt of satisfactory background and financial checks.

Attention job applicants: Please note that in compliance with the data protection regulations within your jurisdiction, any personal information submitted with your job application may be collected and used by NMI for the purpose of recruitment and employment-related activities. By submitting your application, you acknowledge and provide explicit consent to the processing of your personal information as described in our privacy policy found on our website. For more information on how we process your information, please read our privacy policy here: https://www.nmi.com/legal/privacy-policy/

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