As a Director/Sr. Director, Integrated Marketing you will support:

• Partner Engagement: Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction 

• Performance-Driven Recruitment Marketing: Oversee both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reach

• Brand Alignment: Create memorable, authentic, and compliant interactions with the university partner brand

• Performance Insights: Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position

• Storytelling: Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment 

• Team Collaboration:  Strategize with Noodle General Manager and Enrollment Director on performance-driven tactics and partner-facing communications. Work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences beyond traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns. Collaborate effectively with internal stakeholders across Creative, Demand Generation, Analytics, and Project Management for successful execution of work.  

• Innovation & Efficiency: Leverage AI effectively to generate operational efficiencies and drive scale

• Supervision: Oversee aligned Brand & Planning Coordinator(s) who will support marketing project coordination. Collaborate with a team of Integrated Marketing Directors, Strategists, Planners, and Subject Matter Experts working across the portfolio to cultivate best practices and innovative solutions through an in-depth understanding of Noodle’s marketing products, processes, and systems/tools.

• Team Mentorship (Senior Director-only): The Senior Director will help champion talent development within the Integrated Marketing team by partnering with the Senior Managing Director of Strategy & Planning to identify development opportunities and foster a culture of continuous learning and innovation

You have:

• Bachelor's degree required
• Previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models
• Director: A Director should have 7-10 years of previous experience
• Senior Director: A Senior Director should have 10-15 years of previous experience 
• Previous experience managing direct reports
• Director: Previous management experience is preferred
• Senior Director: Previous management experience is required
• Proven track record of developing and executing successful marketing strategies and campaigns
• Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
• Previous experience managing direct reports preferred
• Strong organizational and project management skills with the ability to manage multiple priorities
• Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership
• Experience reviewing marketing content created for clients
• Familiarity with Wrike, or a similar project management system, is a plus 
• Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner
• Working knowledge of Google Workspace (Docs, Slides, Sheets)
• Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels

Role Requirements:

• Location: Must reside in the continental US, within close proximity to a major airport to facilitate travel to partner universities, as the role requires travel up to 20% of the time

• Internet Connectivity: As this role is primarily remote, a reliable, high-speed internet connection is essential, along with a quiet, organized workspace for participating in camera-on, partner-facing meetings

• Core Business Hours: Available during core hours from 9am-5pm Eastern Time. 

Director: $85,000 - $95,000

Senior Director: $95,000 - $110,000

Noodle Benefits

Work from our beautiful NYC office OR the comfort of your home office!
Great compensation package!
401K + match, commission potential, and equity opportunities
Tools you need on us!
Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
Paid Parental Leave
Pre-tax commuter benefits
4 weeks paid vacation + 10 paid holidays + paid sick leave
Access to mental health services like Headspace and Talkspace
Annual education stipend for lifelong learning
Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company