Senior Director, Product Marketing
•LastPass· 10h
📣 Marketing⏰ Full-time👔 Executive💰 $200k-260k🇺🇸 USA
10h ago
Olo·12 days ago
The Olo Network is Olo's highest-priority consumer growth bet. As Director, Growth, you will own guest acquisition and retention as we scale the Olo Network to millions of guests. This is a senior individual contributor/player-coach role for an operator who has previously built and scaled growth channels from the ground up.
You will set the guest acquisition strategy, run performance end-to-end across all channels, and build the lifecycle playbooks that turn first-time orderers into repeat Olo Network guests. You will partner closely with Product, Engineering, Design, Brand, Analytics, and increasingly with Olo’s 850+ restaurant brand partners.
Two-thirds of your focus will be on acquisition; the rest on retention. You'll likely build a small team of growth managers and channel specialists as the business scales, but you'll start by doing the work yourself.
You can work remotely from anywhere in the U.S. or at Olo's headquarters in NYC.
Own the guest acquisition strategy for the Olo Network, including annual planning, quarterly targets, and channel-level forecasts. Make the case for where to invest, what tradeoffs to make, and how to measure success.
Activate the 40M+ guests already with Olo Accounts as a recurring source of incremental orders for our restaurant brand partners on the Olo Network.
Architect acquisition programs that activate Olo's restaurant brand partners as an acquisition partner: co-marketing, in-store, packaging, email, push, and referrals.
Create a lifecycle program that turns first-time orderers into repeat Olo Network guests, in partnership with Product.
Build a rigorous experimentation roadmap with A/B tests, holdouts, incrementality tests, geo lifts, and marketing mix modeling.
Define and own the growth dashboards. Be the source of truth on CAC, LTV, payback, cohort behavior, and channel attribution.
6+ years of growth, performance marketing, or consumer growth strategy & operations experience, including 3+ years in a senior IC or player-coach role at a consumer marketplace, app, or two-sided platform.
A track record of scaling consumer acquisition through non-paid channels: partnerships and co-marketing, referral and viral loops, lifecycle and CRM, organic search and content, ASO, PR, and product-led acquisition surfaces.
Deep CRM and lifecycle experience: email, push, in-app, and SMS, plus the segmentation, triggering, and measurement architecture behind them.
Quantitatively rigorous: comfortable in SQL and AI tools, fluent in experiment design, and conversant in blended CAC, LTV, payback, and cohort retention.
Bias to action, comfort with ambiguity, and the hands-on operator mindset required to build something new.