About the job

Want to know what type of wild we are? The type that knows it is not enough to be different. We are just wild enough to answer the call to make a difference.

At Wildtype, we push health and humanity forward with hustle and heart, creative bravery, and radical humanity. We believe everyone is a strategist. Everyone is a creative. Because at some point, everyone is a patient. The rules are not sacred; the outcomes are.

We are looking for a Freelance VP Experience Strategy (UX) to lead human-centered healthcare experiences across brands, platforms, and customer ecosystems. This is a senior strategic and hands-on UX role for someone who can move fluidly from insight to execution: research, usability testing, experience strategy, sitemaps, personas, wireframes, prototypes, functional annotations, development partnership, staging QC, and client-ready strategic reporting.

This person will sit at the intersection of customer experience strategy, UX, interface and interaction design, healthcare communications, creative, technology, content, analytics, media, SEO/GEO, and emerging technologies. They will help teams design modern, unified experiences for HCPs, patients, caregivers, consumers, and other healthcare stakeholders across websites, CRM/RTE emails, banners, overlays, formulary tools, launch assets, landing pages, and connected digital ecosystems.

Inclusivity We collaborate without ego, solve problems shoulder-to-shoulder, and speak with kindness and candor. We are committed to building teams where different backgrounds, identities, disciplines, working styles, and lived experiences contribute meaningfully to the work and the workplace.

Flexibility We are drivers, not passengers. We are accountable, dependable, and calm under pressure, and we support flexible ways of working that help people do their best work while staying connected to clients, teams, deadlines, and the people we do this for.

Who We Are Wildtype is a healthcare agency built to bring wild ideas to life with rigor and care. We challenge the comfortable, confront complacency, and move brands forward through creative bravery, radical humanity, and work designed to make a real difference.

Title: VP Experience Strategy (UX)

Location: Remote

Department/Discipline: Customer Experience Strategy / Experience Strategy, with a specialty in UX, interface, and interaction design

Background

The Freelance VP Experience Strategy (UX) partners with healthcare clients and cross-functional agency teams to design audience-centric experiences that are useful, usable, accessible, measurable, and ready to build. This role is responsible for turning research, analytics, strategic inputs, brand objectives, and customer needs into practical experience direction, then carrying that direction through journey maps, ecosystem plans, sitemaps, wireframes, interaction models, prototypes, functional annotations, development collaboration, and quality control.

In addition to a strong background in UX strategy, CX strategy, experience design, service design, or a related digital experience role, this person should have a keen interest in emerging technologies, AI-enabled workflows, agentic orchestration, intelligent design systems, and modern ways of improving research, strategy, documentation, prototyping, and handoff.

The Freelance VP Experience Strategy (UX) position reports into SVP, Human Insights & AI Solutions.

What You'll Do

• Experience vision and strategy: Define and champion customer experience vision, UX principles, and strategic frameworks across brand-level engagements, ensuring experiences balance user needs, business goals, medical accuracy, regulatory requirements, and measurable value.
• Research, testing, and insight: Plan, conduct, and/or moderate qualitative and quantitative user research and usability testing, then translate findings, analytics, customer insights, and stakeholder input into clear recommendations and client-ready reports.
• Journey and ecosystem planning: Guide customer journey mapping, ecosystem planning, omnichannel experience mapping, information architecture, and experience architecture across digital and connected touchpoints.
• UX and interaction design: Develop sitemaps, user flows, personas, page schematics,level-twointeraction design, wireframes, prototypes, and form/tool flows for HCP, patient, caregiver, and consumer experiences.
• Functional documentation: Write and review functional annotations, functional requirements, URL matrices, responsive behavior notes, interaction rules, staging review notes, and development-ready UX specifications.
• Operationalizing insight: Move insights out of decks and into delivery by translating recommendations into wireframes, design guidance, prototypes, annotations, buildable requirements, and downstream QA criteria.
• UX excellence and accessibility:Identifyfriction points, improve navigation systems, optimize journeys, and champion accessibility, inclusive design, and equitable experiences across digital and omnichannel ecosystems.
• Creative and design system guidance: Guide creative teams in implementing wireframes and interaction models into polished experiences, offering light visual design, intelligent interaction design, service design, scalable design system, andcomponentguidance where needed.
• Development partnership and QC: Collaborate with in-house, third-party, and client-side development teams to clarify requirements, resolve implementation questions, maintain UX fidelity, and QC staging work for functionality, usability, responsive behavior, ISI/safety handling, overlays, CTAs, forms, links, and user flow integrity.
• SEO/GEO and discoverability guidance:Providestrategic guidance for information architecture, semantic page structure, content hierarchy, page intent, SEO/GEO, and experience patterns that support both human users and emerging AI/search behaviors.
• Cross-functional and client leadership: Partner closely with strategy, research, medical, creative, regulatory, analytics, technology, account, project management, media, and client stakeholders; lead workshops, working sessions, executive presentations, and client walkthroughs that create alignment and drive action.
• Practice, talent, and business growth: Mentor UX/CX talent,establishbest practices and frameworks, identify opportunities to expand client relationships, and help shape agency thinking around customer experience, healthcare innovation, AI, and emerging technologies.
• Multi-clientworkstream leadership: Autonomously manage UX workstreams for up to nine active or intermittently active clients, balancing strategic rigor with timelines, launch risk, review cycles, and production realities.

What You'll Bring

• Advanced-level thinking as a UX strategist, CX strategist, experience strategist, information architect, service designer, product/experience designer, or related digital experience leader, ideally with 7+ years of experience and the maturity to operate at VP level.
• Significant healthcare, pharmaceutical, life sciences, or regulated-industry experience across HCP, patient, caregiver, and consumer audiences.
• A strong portfolio or body of workshowcasingcustomer-centered strategy, digital experience transformation, UX deliverables, and measurable business or experience impact.
• Deep understanding of user-centered design principles, information architecture, interaction design, accessibility, inclusive design, experience ecosystems, and connected customer journeys.
• A strong, varied foundation in digital experience with fluency across web, CRM/RTE, email, banners, mobile/responsive experiences, overlays, forms/tools, SEO/GEO, and development handoff.
• Experience conducting, moderating, and synthesizing qualitative and quantitative user research and usability testing.
• Skill at translating data, user feedback, customer insights, stakeholder input, and usability findings into recommendations teams can act on.
• Strong command of wireframes, prototypes, interaction design, functional annotations, functional requirements, URL matrices, responsive specifications, and development-ready UX documentation.
• Advancedproficiencywith Figma and modern experience design workflows, including components, variants, auto-layout, library systems, templates, annotations, responsive frames, and prototypes.
• Ability to influence senior stakeholders, guide complex initiatives,facilitatealignment among diverse teams, and mentor junior and senior-level talent.
• Ability to guide creative teams and collaborate effectively with in-house, third-party, and client-side development teams without losing sight of usability, accessibility, brand appropriateness, or buildability.
• Experience reviewing staging or in-development experiences andidentifyingUX, functional, responsive, accessibility, content, and implementation issues before they become client or launch problems.
• Familiarity with healthcare/pharma review environments, including MLR, ISI/safety considerations, accessibility expectations, regulatory constraints, and the practical realities of regulated content workflows.
• Familiarity with AI-powered tools,emergingtechnologies, evolving digital engagement models, intelligent workflows, workflow automation, and new tools for research, design, prototyping, and documentation.
• Strong presentation, facilitation, communication, storytelling, client relationship management, self-direction, organization, and comfort balancing strategic vision with operational execution in fast-paced environments.

Leadership Competencies

• Strategic thinking
• Client partnership and influence
• Talent development
• Business acumen
• Innovation and change leadership
• Collaboration and relationship building
• Executive communication
• Inclusive leadership

Pay Range

This hourly range reflects the expected rate for this freelance role in the United States. Final rate will depend on factors such as relevant experience, healthcare/pharma expertise, scope of responsibility, engagement structure, availability, and business needs.

• $100/hr- $120/hr