Customer Marketing Lead
•Paddle· 5h
📣 Marketing⏰ Full-time🎯 Lead / Principal🇨🇦 Toronto, Canada
5h ago
Onboardmeetings·about 14 hours ago
Digital Marketing Manager, Paid Channels
Function: Marketing
Reports to: Sr Director, Demand Generation
Location: Remote, USA
Position Summary
The Digital Marketing Manager – Paid Channels & SEM leads the strategy, execution, and optimization of OnBoard’s paid digital marketing programs across search, social, display, and programmatic channels.
This role is pivotal in driving qualified pipeline growth and brand visibility through data-informed, AI-enhanced performance marketing. The ideal candidate blends analytical rigor with creativity — leveraging automation, predictive analytics, and generative AI tools to scale impact efficiently and intelligently while maintaining strong governance and ROI discipline.
Key Responsibilities
· Strategize, execute, and manage paid search campaigns across Google, Bing, and other platforms.
· Oversee paid social media advertising to ensure campaigns are targeted, engaging, and conversion-focused.
· Manage display and programmatic campaigns, continuously optimizing for reach and efficiency.
· Develop and execute Account-Based Marketing (ABM) strategies to improve account penetration and alignment with Sales.
· Lead PPC optimization efforts, incorporating A/B and multivariate testing for continuous improvement.
· Own review-site strategy and partnerships to elevate brand reputation and engagement.
· Leverage AI and automation tools (e.g., Google Performance Max, Meta Advantage+, 6sense AI, Clay) to improve audience targeting, creative testing, and budget allocation.
· Collaborate with teams to connect paid media results to revenue outcomes and attribution insights.
· Build prompt libraries and automation workflows to streamline campaign creation, reporting, and analysis.
· Monitor and test emerging AI-driven ad formats and beta programs from Google, LinkedIn, and Meta.
· Administer and optimize the digital advertising budget to ensure maximum ROI.
· Provide detailed reporting and actionable insights on channel performance and campaign optimization.
· Ensure compliance with privacy, data governance, and responsible AI marketing practices.
· Manage agency and vendor relationships for all paid channels.
· Mentor digital marketing professionals and foster a culture of experimentation and learning.
Skills and Experience Needed
· Bachelor's degree in marketing, Advertising, or related field.
· 4+ years of experience in SEM and paid digital channel management, with B2B SaaS experience preferred
· Proven success managing Google Search, Bing, Display, Social, and Programmatic campaigns.
· Experience with AI-based optimization and predictive targeting in paid media.
· Demonstratable experience in using generative AI tools (e.g., ChatGPT, Claude) for ad copy, creative testing, and reporting automation.
· Familiarity with prompt engineering for marketing automation use cases
· Deep understanding of PPC management, ABM targeting, and full-funnel paid media.
· Proficiency in analytics, reporting, and budget execution.
· Experience using AI-powered ad platforms and predictive analytics tools to improve campaign performance.
· Familiarity with marketing automation systems (Marketo, HubSpot, or similar) and AI-driven audience platforms (6sense, Demandbase).
· Knowledge of AEO/GEO optimization and global paid strategy.
· Google Ads and Google Analytics certification preferred.
· Previous experience managing an agency partner.
Core Competencies
· Accountability
· Adaptability
· Applied Learning
· Business Acumen
· Collaboration
· Customer Focus
· Decision Making
· Driving for Results
· Dealing with Ambiguity
· Technical/Professional Skills and Knowledge
· AI Fluency & Data-Driven Experimentation
About the Company:
Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.
Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.
OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities.
Benefits and Perks:
Diversity Statement - Culture of Togetherness:
At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.
OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Interview Transparency & Technology Disclosure
We use video/audio recordings and artificial intelligence (AI) tools during our interview process to transcribe responses, evaluate skills, and streamline evaluations. Your data is processed securely and handled in line with our Privacy Policy and local data protection laws