VP of Sales
•Latamcent· 4h
💼 Sales⏰ Full-time👔 Executive💰 $450k-500k🇺🇸 Austin, USA
4h ago
Parcelvision·about 11 hours ago
About Parcelhero Group
Parcelhero Group, founded in 2003, is a leading UK parcel delivery price comparison site, attracting over 5 million visitors annually. As a dynamic and forward-thinking technology company with over 130 remote employees worldwide, we are on a strong growth trajectory.
Driven by our commitment to innovative solutions and exceptional customer care, we offer excellent career growth opportunities, particularly as we continue to expand rapidly. We are now launching our new product, Parcelhero Pro, for DTC e-commerce merchants across the UK and the USA. This cutting-edge platform will empower retailers to streamline their shipping and fulfilment operations.
Our remote-first culture is collaborative and innovative, where every voice is heard, and we encourage initiative, adaptability, and ownership. If you're a dynamic and ambitious individual seeking a forward-thinking team, Parcelhero is the ideal fit.
Our Core Values: Committed to Quality | Create Amazing Experiences | Putting People First | Welcome Feedback | Inform, Educate, Innovate | Work Hard, Play Hard
About the Role
Parcelhero Group is seeking a senior, strategic Revenue Operations Director to own and advance the full RevOps function across our Sales, Customer Success, and Marketing teams. This is a Director-level role reporting directly to the Chief Revenue Officer, and is a critical hire for the business as we scale our SaaS subscription products and deepen our commercial reporting for investors and the Board.
This is not a build-from-scratch role. Our tech stack is fully live, Salesforce has been recently overhauled and is in excellent shape, automated reporting is running across the business, and all sales and marketing tools are operational. We need a Director who can inherit a strong foundation and drive it forward: expanding Salesforce, building more sophisticated LTV and churn models, advancing automation, and delivering the forecasting and modelling capability the business needs at Board level.
You will manage a team and will be the strategic owner of Salesforce, our BI reporting infrastructure (Power BI, Azure, GA4), and the full sales and marketing technology stack, including DotDigital, Storyblok, Clay, TAMI, RingCentral, Five9, and Calendly. You will partner directly with the CRO, Sales Director, Customer Success Manager, and Marketing Director to ensure every commercial decision is grounded in accurate, timely data. Your focus is on strategic direction, advanced modelling, and commercial insight.
The ideal candidate is a deeply experienced RevOps leader with expert-level Salesforce knowledge, strong hands-on BI and modelling capability, proven people management experience, and a track record of building sophisticated revenue analytics in a fast-moving technology or logistics environment.
What will you be doing?
Team Leadership: Manage and develop direct reports. Set clear priorities, delegate effectively, QA their outputs, and ensure the team delivers at pace. Develop both individuals in their specialist roles and build a high-performing RevOps function.
Salesforce Strategic Ownership: Serve as the Salesforce expert and strategic owner for Sales, Customer Success, and Marketing. Direct the architecture, pipeline expansion, and reporting configuration, working with the Salesforce Admin to execute and ensure the CRM continues to scale with the business. Our Salesforce environment is in strong shape; your job is to push it further.
Revenue Reporting & BI: Own and advance dashboards and reporting pipelines in Power BI, Looker, and GA4, connected to Azure, delivering accurate, timely revenue reporting to the CRO, Sales Director, and Board. Take existing automated reporting to the next level, more sophisticated, more predictive, more actionable.
LTV, Churn & Revenue Modelling: Build and own LTV models, churn models, and revenue forecasting models. Translate complex modelling into clear commercial narratives for the CRO and the Board. This is a core deliverable of the role, not a future aspiration.
Automation & Process Advancement: Drive the next generation of RevOps automation across sales and marketing workflows. We have strong foundations in place; your job is to identify where automation can further reduce manual effort, improve data quality, and accelerate the revenue team.
Full Tech Stack Management: Own and optimise the complete sales and marketing technology stack: Salesforce, Power BI, Azure, GA4, DotDigital (email marketing automation), Storyblok (CMS), Clay (outbound prospecting enrichment), TAMI (prospecting data), Calendly (scheduling), and Five9/RingCentral (call platforms). All tools are live; focus is on optimisation, integration depth, and performance.
Sales Process & Pipeline Operations: Build on and refine core sales processes, lead routing, opportunity management, pipeline hygiene, and forecasting. Partner with the Sales Director to continuously improve sales execution through data and process, including commissions reporting.
Marketing Operations Support: Support the Marketing Director with campaign attribution, GA4 reporting, email automation via DotDigital, and CMS operations via Storyblok. Ensure marketing spend is tracked and attributed accurately across all channels.
Data Integrity & Governance: Own the accuracy and governance of all Sales and Marketing data across systems. Ensure all commercial data presented to the Board and to investors is accurate, consistent, and defensible.
Cross-Functional Collaboration: Act as the primary liaison between Revenue Operations, Sales, Marketing, Customer Success, Product, and Finance. Lead ongoing change management on systems and process improvements across the revenue team.
Salesforce expertise (required): Deep, expert-level knowledge of Salesforce CRM, including pipeline architecture, custom objects, flows, validation rules, and reporting. Able to set strategic direction, QA a Salesforce Admin's work, and use Salesforce as a commercial decision-making tool. Salesforce Administrator certification is a plus but not required.
Team management (required): Proven experience directly managing a team in a RevOps, Sales Operations, or Marketing Operations environment. Able to set priorities, delegate to specialists, develop direct reports, and hold a team accountable for output quality and pace.
Revenue modelling: Proven ability to build and own LTV models, churn models, and revenue forecasting models in a B2B environment. Able to translate model outputs into clear, board-ready commercial narratives.
Power BI & BI tooling: Proven, hands-on experience building and maintaining dashboards and reporting pipelines in Power BI. Working knowledge of Azure as a data platform. Experience with Looker is a plus.
GA4 proficiency: Strong working knowledge of GA4 for traffic acquisition reporting, attribution, and channel analysis. Ability to diagnose and resolve GA4 data integrity issues.
Automation expertise: Track record of building and advancing RevOps automation across reporting pipelines, sales workflows, and marketing operations to reduce manual effort and improve data quality at scale.
Sales technology stack expertise: Hands-on experience with tools across the sales and marketing stack, including outbound prospecting tools (Clay, TAMI, or equivalent), scheduling tools (Calendly), and CMS platforms (Storyblok or equivalent).
Email marketing automation: Experience managing and optimising email marketing automation, ideally with DotDigital. Ability to direct lead nurturing flows and post-sale customer engagement programmes.
Revenue Operations experience: 5+ years in Revenue Operations, Sales Operations, or Marketing Operations, with a strong command of both sales and marketing processes in a B2B environment.
Analytical acumen: Strong analytical skills, able to collect, interrogate, and interpret data across multiple systems, identify anomalies, diagnose root causes, and deliver clear, actionable insights to commercial leadership.
Communication & stakeholder management: Confident communicator and presenter, able to translate complex data and models into clear narratives for Sales and Marketing leadership, the CRO, and the Board.
Continuous improvement mindset: A genuine passion for pushing further, always identifying the next automation, the next model, the next improvement in data quality or commercial visibility.
Requirements
Bachelor's Degree required. Business, Marketing, Finance, Computer Science, or a related field.
5+ years of experience in a Revenue Operations, Marketing Operations, or Sales Operations role.
Proven experience directly managing a team in a RevOps or operations environment.
Expert-level working knowledge of Salesforce CRM in a live commercial environment. Salesforce Administrator certification is a plus, but not required.
Demonstrable, hands-on experience building LTV models, churn models, or revenue forecasting models.
Demonstrable, hands-on experience with Looker, Power BI, and GA4.
Proven experience managing and optimising a complex, multi-tool sales and marketing technology stack.
Strong understanding of B2B sales and marketing dynamics. Experience in SaaS, logistics, or e-commerce is a significant plus, but not required.
Track record of building and advancing reporting automation.
Excellent project management, stakeholder communication, and documentation skills.
Proficiency in Google Workspace (Gmail, Docs, Sheets, Slides).
Work at Parcelhero: Perks That Pack a Punch!
Work Location: Fully remote, must be located in the UK. Office hours are 9 am to 5:30 pm, GMT.
Annual Leave: You'll receive a generous holiday entitlement, giving you the time you need to rest and recharge. You also receive your birthday off.
Bank Holidays: Enjoy paid leave on all UK bank holidays as standard.
Sick Pay: We offer a company sick pay scheme that aligns with the statutory minimum to support you when you're unwell.
Merit Reviews: Get rewarded for your hard work and dedication with regular performance and salary reviews.
Inclusive Culture: Be yourself and thrive in our casual and upbeat environment.
Equipment: You need a minimum 20 MB broadband line, and your own PC/Laptop with a camera.
Parcelhero is an equal-opportunity employer. We value diversity and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.