Director of Paid Search & Conversion Rate Optimization
•Studypoint· 15h
📣 Marketing⏰ Full-time👔 Executive🇺🇸 USA
15h ago
PermitFlow·2 months ago
PermitFlow is redefining how America builds. We’re an applied AI company serving the nation’s builders, tackling one of the largest information challenges in the economy: understanding what can be built, where, and how. Our AI agent workforce helps the fastest-growing construction companies navigate everything from permitting and licensing to inspections and project closeouts – accelerating housing, clean-energy, and infrastructure development across the country.
Despite being a $1.6T industry, construction still suffers from massive delays, wasted capital, and lost opportunity. PermitFlow has already delivered unprecedented speed, accuracy, and visibility to over $20B in development, helping contractors reduce compliance time, de-risk projects, and scale with confidence.
America is entering a CAPEX super-cycle, from data centers and factories to housing and renewables, and joining PermitFlow is building the AI at the heart of every construction project powering the next wave of re-industrialization.
We’ve raised over $90M, most recently completing our Series B, from top-tier investors including Accel, Kleiner Perkins, Initialized, Y Combinator, Felicis, and Altos Ventures, with backing from leaders at OpenAI, Google, Procore, ServiceTitan, Zillow, PlanGrid, and Uber.
Our HQ is in New York City with a hybrid schedule (3 in-office days per week). We prefer NYC-based candidates or those open to relocation.
We’re entering our next stage of growth — transforming a proven product into a scalable, predictable growth engine — and building the brand that will define our category.
You’ll architect our growth systems, test and refine new channels, strengthen our product positioning, and lead a small, high-leverage team tightly aligned with Sales and Product. We’re looking for a highly analytical, hands-on, and creative marketer who can own pipeline generation end-to-end — from strategy to execution — and help make PermitFlow the category-defining brand in construction tech.
You’ll own the strategy, execution, and growth engine that powers our next chapter of company expansion.
Own the marketing-sourced pipeline number, driving consistent Marketing SALs across core marketing channels.
Drive data-driven experimentation of new channels — fast testing loops, creative iteration, and funnel optimization.
Design and execute account-based marketing (ABM) campaigns that warm key enterprise and mid-market accounts.
Partner with Sales on 1-to-1 tactics: examples could include tailored ads, custom mailers, event activations, and prospect-specific collateral.
Own ICP clarity, competitive messaging, and value propositions across verticals.
Build enablement materials that convert — one-pagers, decks, landing pages, and case studies.
Partner with Product and Sales to tighten feedback loops and refine positioning by segment.
Define the PermitFlow brand narrative and identity across all touchpoints — visual, verbal, and experiential.
Position PermitFlow as the category-defining leader in AI-driven pre-construction.
Ensure consistent storytelling across marketing, sales, and customer communications.
Oversee content strategy spanning the full marketing, sales, and customer lifecycle — from awareness to advocacy.
Develop narratives, campaigns, and thought leadership that educate and inspire the market.
Partner cross-functionally to ensure content drives measurable engagement and pipeline impact.
Improve data visibility across every stage of the funnel.
Build a best-in-class MarTech stack that drives real results.
Manage and coach internal marketers and external agencies.
Define success metrics, accountability, and an experimentation culture.
Partner cross-functionally with Sales, Product, RevOps, and Leadership to align GTM strategy.
30 Days: Audit all current programs, clarify funnel metrics, establish baseline dashboards, and identify quick wins. Begin experimenting with new channels.
60 Days: Deliver a refreshed positioning narrative. Standup and launch first ABM campaigns. Evaluate new channel experiments and adjust accordingly.
90 Days: Hit our monthly SQL targets, improve our inbound conversion rates, and maintain strong alignment with Sales on pipeline attribution. Position PermitFlow as the leading AI-powered platform in the built world.
Full-stack B2B marketer with 7–12 years of experience across demand generation, ABM, and product marketing, ideally in a startup or scale-up environment.
Builder-operator: You can architect systems and run campaigns yourself.
Excited by ambiguity and speed. You move fast, test ideas, and iterate.
Data-driven decision maker: Numbers speak louder than words to you. Setting up metrics to track success is as important to you as the experiment itself.
Deep familiarity with HubSpot, Salesforce, paid media, and marketing analytics.
Proven ability to partner with Sales and drive measurable pipeline impact.
You’re excited by the idea of building the marketing foundation for a category-defining company — and seeing your work directly shape how cities, homes, and businesses get built.
(Bonus) Experience marketing to construction, proptech, or vertical SaaS audiences.
Competitive salary and meaningful equity in a high-growth company
Comprehensive medical, dental, and vision coverage
Flexible PTO and paid family leave
Home office & equipment stipend
Hybrid NYC office culture (3 days in-office/week) with direct access to leadership
In-Office Lunch & Dinner Provided
PermitFlow provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, or family status, as protected by applicable law.
We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities. All employment decisions are based on merit, qualifications, and business needs.