About Phaidra
Phaidra is building the future of industrial automation.
The world today is filled with static, monolithic infrastructure. Factories, power plants, buildings, etc. operate the same they've operated for decades — because the controls programming is hard-coded. Thousands of lines of rules and heuristics that define how the machines interact with each other. The result of all this hard-coding is that facilities are frozen in time, unable to adapt to their environment while their performance slowly degrades.
Phaidra creates AI-powered control systems for the industrial sector, enabling industrial facilities to automatically learn and improve over time. Specifically:
- We use reinforcement learning algorithms to provide this intelligence, converting raw sensor data into high-value actions and decisions.
- We focus on industrial applications, which tend to be well-sensorized with measurable KPIs — perfect for reinforcement learning.
- We enable domain experts (our users) to configure the AI control systems (i.e. agents) without writing code. They define what they want their AI agents to do, and we do it for them.
Our team has a track record of applying AI to some of the toughest problems. From achieving superhuman performance with DeepMind's AlphaGo, to reducing the energy required to cool Google's Data Centers by 40%, we deeply understand AI and how to apply it in production for massive impact.
Phaidra’s ability to achieve its mission is determined by our ability to work together — as defined by our core values: Transparency, Collaboration, Operational Excellence, Ownership, and Empathy. We seek individuals who embody these values, as they are instrumental in ensuring our team consistently delivers excellence and fosters an engaging and supportive culture
Phaidra is based in the USA, but we are 100% remote with no physical office. We hire employees internationally with the help of our partner, OysterHR. Our team is currently located throughout the USA, Canada, UK, Italy, Sweden, Spain, Portugal, the Netherlands, Singapore, Australia, and India.
Who You Are/The Role
Phaidra is hiring its first Head of Marketing. This is a foundational, solo role for a hands-on, experienced marketer who can define the strategy, create the narrative, generate pipeline, and execute across all channels. You will set the foundation for a scalable marketing function while delivering immediate impact on brand, demand, and revenue.
You will report to the CEO and work closely with Sales, Product, and Solutions teams to position Phaidra as the strategic AI partner of choice for AI factories and data centers.
We are seeking a team member located within one of the following areas: USA or Canada.
- In the United States, we accept applicants located in the following states: California, Colorado, Connecticut, Georgia, Florida, Indiana, Maryland, Minnesota, Missouri, Nebraska, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington.
- In Canada, we accept applicants located in the following provinces: Ontario, British Columbia, and Alberta.
Responsibilities
Strategy & Leadership
- Define and own Phaidra’s global marketing vision, strategy, positioning, and narrative for AI factories and AI-native industrial automation.
- Support refinement and execution of Phaidra’s AI factory go-to-market strategy, positioning Phaidra as the strategic AI partner of choice.
- Build the marketing function from the ground up, including processes, tools, budgeting, reporting, and frameworks for future hires, working closely with the Design team to ensure scaleable, cohesive branding, and visual storytelling.
- Track, report on, and optimize marketing performance using data-driven KPIs.
- Position Phaidra as a must-have solution for AI factory build-outs, reinforcing value to enterprise executives.
Positioning & Messaging
- Translate complex technical capabilities—including reinforcement learning–powered control systems—into clear, compelling messaging for CEOs, CTOs, COOs, and operations leaders.
- Establish Phaidra as a thought leader in AI-driven industrial optimization and infrastructure efficiency.
- Own Phaidra’s narrative, including AI factories, Blackwell-era infrastructure, and tokens per watt, ensuring messaging resonates with technical and operational audiences.
- Collaborate with Design to create visually engaging content and materials that bring Phaidra’s technical value propositions to life.
- Work with Product Development, Solutions, and Design to bring high-value AI factory use cases to market (e.g., energy efficiency, cooling optimization, power utilization, reliability, performance).
Demand Generation & Revenue Enablement
- Build and execute demand generation programs that drive qualified pipeline and revenue.
- Partner with Sales on ICP definition, target accounts, funnel metrics, and enablement.
- Coordinate with Solutions, Customer, and Design teams to create customer proof points, case studies, and success stories.
- Identify and support scalable channels and partnerships in collaboration with Sales and Business Development.
Content, Brand & External Presence
- Lead content and brand initiatives across blogs, videos, podcasts, website, social media, and other owned channels, partnering closely with Design to create visually consistent, high-impact assets.
- Turn long-form content into executive thought leadership and social content, leveraging Design to enhance storytelling and engagement.
- Lead product launches, use-case storytelling, and customer proof points, ensuring alignment with Design for cohesive brand experiences.
- Own and evolve Phaidra’s public image, including LinkedIn presence, website, media relations, and analyst engagement.
- Build relationships with journalists, analysts, and influential industry voices, and secure high-impact placements across top-tier media, podcasts, and Substack publications.
- Drive joint announcements with partners to signal momentum and ecosystem leadership, ensuring brand and visual consistency with Design.
Community & Ecosystem Engagement
- Design and execute an events strategy that supports pipeline generation across AI-factory prospects.
- Collaborate with Design to create visually compelling event materials, presentations, and branding.
- Determine whether and how Phaidra should convene the ecosystem through owned events.
- Build a community strategy for datacenter operators and industrial users, focused on trust, education, and empowerment.
- Ensure Phaidra’s presence at top industry conferences, including speaking, sponsorships, dinners, and roundtables with Design input for presentation and visual alignment.
Onboarding
In your first 30 days…
- Develop working fluency in Phaidra’s reinforcement learning technology, AI factory platform, and target customers.
- Review current AI factory customer acquisition efforts, pipeline performance, and marketing-to-sales handoffs, and Design collaboration touchpoints.
- Audit existing positioning, website, content, campaigns, and public narrative.
- Build strong relationships with Sales, Product, Solutions, Design, and executive leadership.
- Identify early opportunities and gaps in marketing, tools, and messaging.
In your first 60 days…
- Refine and align leadership on AI factory positioning and narrative, clearly differentiating Phaidra from legacy automation and controls solutions.
- Launch or optimize pilot demand generation programs aligned to target customers and revenue goals.
- Establish marketing KPIs, dashboards, and reporting cadence tied to pipeline and revenue projections.
- Define foundational processes and frameworks for future marketing activities (content, campaigns, PR, events) incorporating Design collaboration.
In your first 90 days…
- Deliver a scalable marketing strategy and roadmap for the next 12–18 months, including priorities for content, campaigns, PR, events, and Design-led creative initiatives.
- Show early measurable improvements in pipeline quality, velocity, or conversion through pilot initiatives.
- Roll out consistent messaging across website, sales enablement, and media channels, in alignment with Design.
- Provide a framework for future marketing execution, including resources, processes, and priorities—preparing the organization to scale when the team is built.
Key Qualifications
- 10+ years of marketing experience in tech, with leadership experience at a Series B or later-stage company.
- Proven track record of driving measurable pipeline and revenue impact through marketing programs—not just brand awareness.
- Experience building and executing marketing strategy from zero (zero-to-one experience preferred). Comfortable operating as both strategist and operator.
- Strong background in positioning, messaging, and storytelling for complex technical products; able to simplify without dumbing down.
- Exceptional cross-functional leader, able to work effectively with Sales, Product, Solutions, and executive leadership.
- Comfortable in highly technical environments, able to explain AI, software, and domain-specific concepts to non-experts and sophisticated buyers.
- Ability to operate in ambiguity, take ownership, and build processes, frameworks, and foundations for a growing marketing function.
- Alignment with Phaidra’s values: transparency, collaboration, operational excellence, ownership, and empathy.
Preferred Skills & Experience
- Experience marketing complex systems at the intersection of software, hardware, and physical infrastructure, including data centers, energy, industrial automation, or climate tech.
- Hands-on experience launching integrated marketing programs across digital, content, events, community, and partner channels.
- Experience scaling marketing functions, including establishing KPIs, dashboards, reporting cadence, and marketing operations processes.
- Track record of translating complex technical solutions into clear value propositions and messaging for multiple stakeholders.
General Interview Process
All of our interviews are held via Google Meet, and an active camera connection is required.
- Meeting with People Operations team member (30 minutes)
- Meeting with VP, Sales (30 minutes)
- Meeting with VP of Analytics & Observability (30 minutes)
- Meeting with Design (30 minutes)
- Meting with Director, People Operations (30 minutes)
- Culture fit interview with Phaidra’s co-founders (30 minutes)
Base Salary
United States Residents:
- Tier 1 (Largest highest-cost metros): $143,200 - $214,800
- Tier 2 (Other major metros): $136,040 - $204,060
- Tier 3 (Mid-sized metro areas): $128,880 - $193,320
- Tier 4 (All other locations): $121,720- $182,580
This position will also include equity.
These are best faith estimates of the base salary range for this position. Multiple factors such as experience, education, level, and location are taken into account when determining compensation.
Benefits & Perks
- Fast-paced, team-oriented environment where your work directly shapes the company’s direction.
- We are a 100% remote company.
- Competitive compensation & meaningful equity.
- Outsized responsibilities & professional development.
- Training is foundational; functional, customer immersion, and development training.
- Medical, dental, and vision insurance (exact benefits vary by region).
- Unlimited paid time off, with a required minimum of 20 days per year.
- Paid parental leave (exact benefits vary by region).
- Flexible stipends to support your workspace, well-being, and continued professional development.
- Company MacBook.
Please note: Not all of Phaidra’s benefits and perks listed above apply to temporary employees such as interns.
On being Remote
We take a thoughtful and intentional approach to remote collaboration. Inspired by pioneers like GitLab, we embrace proven best practices to foster an exceptional remote work environment. Our culture is documentation-first, and we prioritize asynchronous communication to support focus and flexibility across time zones. While we value independence, we stay closely connected through tools like Slack and video conferencing. Weekly all-hands meetings help us align and build strong relationships, and we regularly host virtual team-building activities and social events to maintain a sense of camaraderie.
Equal Opportunity Employment
Phaidra is an Equal Opportunity Employer; employment with Phaidra is governed on the basis of merit, competence, and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability, or any other legally protected status. We welcome diversity and strive to maintain an inclusive environment for all employees. If you need assistance with completing the application process, please contact us at [email protected].
E-Verify Notice
Phaidra participates in E-Verify, an employment authorization database provided through the U.S. Department of Homeland Security (DHS) and Social Security Administration (SSA). As required by law, we will provide the SSA and, if necessary, the DHS, with information from each new employee’s Form I-9 to confirm work authorization for those residing in the United States.
Additional information about E-Verify can be found here.
#LI-Remote
To be considered for any position at Phaidra, you must submit an online application. This role will remain open until it is filled.
Phaidra only hires individuals who are legally authorized to work in the specified location(s) above. We do not provide employment sponsorship. Candidates requiring visa sponsorship, either now or in the future, are not eligible for hire.
WE DO NOT ACCEPT APPLICATIONS FROM RECRUITERS.
