***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

We are seeking a creative and strategic Copywriter to join the Creative Team at Power Digital. In this role, you will craft compelling, results-driven messaging for paid media/paid social media advertising, ensuring brand voices resonate with target audiences and drive ROI. Your work will be seen by millions, shaping the success of global brands through attention-grabbing, conversion-focused copy. You thrive in a fast-paced environment, adapting to diverse industries and collaborating with cross-functional teams to push creative innovation. A passion for digital advertising, a sharp eye for storytelling, and experience with promotional video are a plus.

This is a performance creative role, not a content role. The copy you write will be measured (e.g. hook hold rate, CTR, conversion) and you'll be expected to know what those numbers mean and use them. You'll work from hypothesis-driven briefs, contribute to campaign concepts, and iterate based on what the data tells you. If you want to write strategically relevant performance-creative copy that is compelling, targeted, and holds people accountable to results, this is the job.

Responsibilities

• Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram. You'll know this already: what you write for each platform is different, and that difference is visible in the work.
• Produce multiple copy directions per brief. Not variations of the same idea — genuinely different angles, emotional registers, and hypotheses. Creative diversity is how we learn what works.
• Work from a brief that has a testable hypothesis behind it. Your copy is a variable being tested, not a finished deliverable.
• Read your performance data and respond to it. When a hook isn't holding attention, you need to know why and write something different — not wait to be told.
• Contribute to campaign platform development alongside creative strategists and CDs. The best writers here shape the brief, not just execute it.
• Revise fast and without ego. The client, the data, and the brief all tell you things you need to hear.

Role Requirements

• 3+ years writing performance creative in a paid media/paid social environment. Direct response is your native language. You know what makes someone click versus what makes someone keep scrolling.
• 3+ years of agency experience. Multiple clients, multiple categories, fast pace. You've done this before and you know what it requires.
• Deep platform fluency. You understand how TikTok's algorithm rewards certain content structures, why the first three seconds of a Meta video determine everything, and what makes a pre-roll hold past the skip. That understanding is in the copy, not in a document you read once.
• Familiarity with hypothesis-driven creative briefs. You've been in environments where every copy direction is a test, not a final answer.
• Voice range. You can write luxury skincare, supplements, and B2B SaaS in the same week and none of them sound alike.
• Real AI tool fluency. Not experimenting, actually using these tools to produce better work faster.
• A bachelor's degree or equivalent experience that demonstrates the above.

Strong Plus

• Script writing for direct response video — specifically the structure of a hook-to-offer video ad.
• DTC, CPG, beauty, fashion, health, or consumer services brand experience.
• You've sat alongside media teams and understand how creative performance data gets read and applied to the next brief.

KPIs

• Produce 3–5 genuinely distinct copy directions per brief, or 8–12 new testable directions per account per month, depending on account volume.
• Deliver first-pass copy within 2–3 business days of receiving a complete brief; complete priority revisions within 24–48 hours.
• Achieve first-pass quality where 70–80% of deliverables require no more than one round of minor revisions.

Most Important Things

• Hook quality: first seconds that genuinely stop a scroll.
• Creative diversity: meaningfully different angles, not the same idea reskinned.
• Platform accuracy: copy built for the format and channel it runs on, not adapted from somewhere else.
• Brief fidelity: copy that reflects the hypothesis and the strategic goal, not generic ad language
• Speed and agility: fast turnarounds, clean revisions, no dropped balls
• Performance-minded creative: ideas built to earn attention and outperform the account’s current creative baseline.

Benefits & Perks:

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives