The VP Business Development for Precision AQ (PAQ) Services and proprietary PAQ products is a high-impact, revenue-driving role focused on aggressively expanding PAQ’s footprint within the life sciences sector. This position demands a proactive, results-oriented professional with exceptional business acumen and a relentless drive to win new business.
The ideal candidate thrives on identifying and pursuing high-value opportunities within small to midsize pharma & biotech, building strategic relationships with key decision-makers, and consistently opening doors to new accounts. Acting as a true sales hunter, this individual will prospect, qualify, and close new revenue streams by promoting the full suite of PAQ Agency, Consultancy/HEOR and proprietary PAQ Products through both point solution and cross selling efforts.
In addition to driving new client acquisition, the Director/VP will collaborate closely with internal subject matter experts (SMEs) to craft compelling solutions and accelerate deal progression. Success in this role requires a competitive mindset, strong negotiation skills, and the ability to convert opportunities into long-term partnerships.
This position reports to the PAQ SVP of Strategic Business Development
This position is accountable for:
- Developing and executing a strategic Territory Business Plan (codified annually) to drive new revenue and sales growth of all PAQ Agency, Consultancy/HEOR and proprietary PAQ Products in collaboration with identified SMEs and as measured by sales bookings – and directly accountable for a select group of prioritized accounts. This plan is considered the key playbook and is updated on a monthly basis to drive accountability and focus
- Collaborating with PAQ Practice Areas to identify, coordinate and advance go to market motions (what and how we sell) and expand PAQ market share within targeted accounts
- Building and maintaining relationships with clients (especially at the senior executive level), and leveraging these relationships to generate new business opportunities and drive revenue growth
- Managing client opportunities from prospecting, solution development input with emphasis on tying back to voice of the customer and SOW finalization. Once successfully sold, transitioning the client to PAQ Service and/or Product Teams
- Promoting PAQ capabilities and solutions through coordinated lead generation activities (e.g., conferences, trade shows, webinars, etc.) individually and in conjunction with PAQ’s Marketing/Lead Generation Team
- Providing competitive intelligence to broader Sales and Marketing Teams
Essential Business Development functions of the job include but are not limited to:
- Developing and executing on annual strategic Territory Business Plan on a monthly basis and during 1:1 sessions with manager to drive new revenue and sales growth of all PAQ Agency, Consultancy/HEOR and proprietary PAQ Products as measured by sales bookings
- Create ongoing client-specific development strategies and plans to achieve annual business development and sales targets by client
- Collaborate with PAQ Chief Business Office, Sale Operations and Practice Areas to inform budgets, forecasts, competitive intelligence and metrics
- Building and maintaining relationships with clients (especially at the senior executive level), and leveraging these relationships to generate new business opportunities and drive revenue growth
- Engage life science clients – either individually or in group presentations – to create and cultivate new relationships that lead to additional revenue opportunities
- Managing client opportunities from prospecting, solution development, SOW finalization, and successful transition of client to PAQ Practice Area Teams
- Actively manage the client sales cycle including prospecting, stakeholder meetings, proposal development, proposal delivery, pipeline management, and transition to implementation
- Anticipate client needs and prepare executive summaries and presentations that cultivate opportunities and demonstrate the value of PAQ solutions
- Negotiate client deliverables and development/maintenance of value-based pricing
- Maintain and update client records in Salesforce in a timely manner
- Collaborating with PAQ Practice Areas to coordinate and advance cross-selling opportunities and expand PAQ market share within prioritized accounts
- Communicate client needs, feedback and recommendations with PAQ Practice Areas
- Initiate PAQ-wide communications and collaboration to further the PAQ value and foothold within the client
- Coordinate with PAQ Marketing and Sales Operations to inform strategic marketing and lead generation activities
- Promoting PAQ capabilities and solutions through involvement in lead generation activities (e.g., conferences, trade shows, webinars, virtual meetings, etc.)
- Represent existing engagement resources and innovation by presenting at conferences and trade shows
- Expertly manage subsequent relationships as part of the selling process
- Directing analysis to identify trends, competitive landscape and potential opportunities
- Contribute to pricing and competitive positioning for PAQ Services and Products
- Be a student of the life science marketing industry knowledgeable of new products, platforms, and Products
- Spearhead competitive assessment by tracking competitors and their initiatives and analyzing competitive threats from within and outside the market
- Travel up to 50%
Qualifications
Required
- BS in business and/or marketing, or similar
- 10+ years of experience, optimally in life sciences company sales and marketing positions, or professional Products firms selling products and/or consultancy to life science companies
- Successful track record in driving revenue growth, achieving business results
- Expertise in consultative, insight-focused account-based selling approach
- Comprehensive understanding of life science customer experience and engagement strategies and tactics
- Demonstrated broad influence leading cross-functionally in organizations
- Computer applications: MS Office applications
Preferred
- MBA/MS in business and/or marketing, or similar
- Computer applications: Salesforce.com
Skills
- Communication: Excellent communication and people skills, with the ability to articulate complex ideas and solutions in a clear and compelling manner.
- Project Management & Collaboration: Strong project management skills, with the ability to manage multiple projects simultaneously and to work effectively with cross-functional teams.
- Sales: Ability to identify, hunt, qualify, and negotiate effectively with clients to close business deals. Experience with consultative, insight-focused account-based selling approach
- Analysis: Strong analytical skills and the ability to use data and metrics to drive decision-making and measure the success of business development efforts.
Competencies
- Strategic Thinking: Ability to think creatively and strategically, to identify and pursue new business opportunities, develop effective business plans, and achieve organizational goals.
- Relationship-building: Ability to build and maintain strong relationships with clients (especially at the senior executive level), and to leverage these relationships to generate new business opportunities and drive revenue growth.
- Industry Knowledge: Strong understanding of the consulting Products and life sciences industries, including market trends, competitive landscape, and emerging opportunities.
- Adaptability: Ability to adapt to changing market conditions, client needs, and business priorities, and to pivot strategies and tactics as needed to achieve business goals.
- Results-orientation: Track record of success in driving revenue growth, achieving business targets, and delivering results.
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